Many B2B companies struggle with promoting their products and services. Most of the time, this is because they’re using the wrong techniques. Don’t get us wrong. Digital marketing strategies like search engine optimization (SEO) and pay-per-click (PPC) advertising are critical.…
Regardless of what people say, building a digital presence and marketing your business on social media is challenging. Social media is always in a state of flux; the masses can love you one moment and then despise you another moment…
Social media is constantly changing the way businesses do marketing and advertising. There are always new trends to keep up with. For example, businesses are using social channels again to make them more relatable to the audience and for organic…
In today’s society, social media has become a necessity in all aspects of our lives—including business. Harvard Business Review even states in an article from January 2021 that having social media strategy is critical, especially in a post-pandemic world. Since there…
TikTok has gained so much traction from the online world that it recently outstripped Google in the run for “Most Visited Website of 2021.” ByteDance, a China-based software company, had created the platform primarily to join the short-video sharing trend. But it…
By the end of 2021, monthly active Instagram users reached 2 billion worldwide. This makes the photo and video-sharing app one of the biggest social media platforms. With over 2 billion active users, most of whom fall between 18 and 34 years…
Approximately 223 million Americans regularly use social media and that number doesn’t seem to be going down any time soon. If you know you need to beef up your social marketing game but are unsure how to do so, check out these…
With 200 million active monthly users and over 75 million people logging on daily, Instagram is the social media tool to have in your cache. In less than four years, Instagram has emerged as one of the dominant social media…
Okay, okay—so you finally accepted the fact that social media is just a way of life nowadays, especially if you own a business and you're looking to connect with the world around you. #Hooray! You've set up your Facebook, Twitter,…
