Are you having a difficult time marketing your brand? Have you come up with an excellent product or service but are having trouble sharing your ideas with the world and garnering public interest? If you have answered yes to either…
The goal of every B2B company is to create brand awareness and leads. Approximately 50% of all content created by B2B marketing has this end goal. Leads are one of the most essential aspects of B2B marketing, to the point that…
Companies that blog generally get 97% more links to their websites. That’s just one of the many reasons why blogging is an integral part of any digital marketing strategy. While blogging may some easy on paper, it’s not always the…
About 94% of marketers in 39 countries are budgeting for content marketing. This shows just how content marketing remains a popular business strategy. However, a lot goes on in this type of marketing and there are some key metrics marketers…
Whether attracting new customers or building a brand, having a blog for your website can be advantageous. That is especially true if the blogs you write can provide valuable, informative content to your audience. However, you don't want to go overboard…
The goal of any blog post is to help solve the needs of a specific person. You need to do everything you can to optimize your blog post and satisfy as many Google requirements as possible, maximizing the availability of…
Around 82% of marketers are actively investing in content marketing because of its effectiveness at bringing more traffic and leads. It does this while improving client retention and building loyalty among its customers. There are many types of content marketing strategies. Some…
Content marketing is a $417B industry, and it’s attributed to the continued success of good online content, especially in long-form. Long-form content, such as blogs and articles, can generate much more engagement and return on investment for businesses of all…
In 2021, RSM Marketing launched RSM University, a series of online seminars hosted by our expert and insightful team members that dive deep into various digital marketing topics. We kicked off 2022 with Marketing Copy 101: Your English Teacher Would…
RSM Marketing hosted its very first RSM University event on Thursday, September 16th. This seminar was a significant moment for us, as RSM University has been in the works for quite some time now. Our Marketing Director, Sundee Dunn, leads…
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