"Do I need content?" If you have an ongoing content strategy in place, then you can stop reading this post right now. If you do not, however, and you've actually asked yourself this question before (however briefly), then we have…
Seasons come and go, but the inspiration that they provide for blog content is both reliable and endless. Spring will always give way to summer, summer to fall, fall to winter, and winter to spring. Likewise, your business varies throughout…
Industry news is perhaps one of the easiest ways to find blog post ideas. Why? Because you know your industry best! As an authority in your field, your audience should look to you for your expertise on industry-wide issues. So…
I get this question a lot: Are blog strategies effective for websites? Many business owners who have paid for search engine marketing and SEO campaigns in the past with little to show for them are wary of paying for monthly…
Most business owners understand that content (even if they don't know what content is) is a powerful tool that helps them engage with their customers. But even if business owners understand the value of content, many abandon their content efforts fairly quickly. Why?…
Creating a blog post in WordPress is simple. Follow this step-by-step guide for how to create a blog post and you'll be blogging away in no time. #1. Login to WordPress This will take you to your dashboard, which is…
Take a look at your “sent” box in your email. Chances are you’ve answered more than one customer question lately. While this may be a source of frustration (especially if you keep answering the same questions over and over again),…
Your website is an extension of your business. It works for you 24/7 and often provides the first impression of your business to your many prospects. If you’ve hired a professional web development team to craft a website design that…
In order for content marketing to effectively engage your audience, it needs to be, well, sexy. And when we say “sexy”, we mean “attractive to your audience.” It has to pique their interest, turn their heads, and get them to…
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