How to Create a Proactive Content Plan
You have spent hours carefully putting together a glorious content strategy. You have taken a look at past data, created pillars and have all of these amazing ideas ready to bring to your team. You are unstoppable; you are untouchable,…
A Short Explanation of Long-Tail Keywords
Keywords have been the almighty decider of how well your content ranks on Google for a while now... like years. But times are a changin' and so is Google's algorithm. Single keywords are out and long-tail keywords are in. What…
Online Content and Web Design Trends 2018
We all know that the internet landscape is rapidly changing. It can be hard to keep up with what is hot right now in the world of web. With people's tastes changing and Google's algorithm moving rankings regularly it can…
How to Rank Higher on Google: Use an Authentic Writing Voice
Want to move up your position on the all-powerful Google list? We are going to let you in on a little secret: sounding like a living, breathing human when writing content is a key factor to boost that ranking. Authenticity…
Why Web Design is More Important Than Ever Before
Your Website is the Face of Your Company With more and more business being conducted digitally, having a well-thought-out website is more important than ever. Some business owners may never even meet a client face to face for a year…
Long vs. Short-Form Content on Your Blog: Which is Better?
The old maxim “Less is more” may be appropriate when guiding an elderly woman through her make-up routine, but not so much when it involves creating content for your website’s blog. Just a few short years ago, the idea of…
How to Create Your Content Strategy
We could extol the virtues of content marketing all day. But your content is only as good as the content strategy you have in place to make sure all the awesome content you know you could make actually gets made…
Quick & Dirty Blog Post Idea #7: Interview Someone
Struggling to come up with your next blog post topic? Interview someone! Adding interviews to your blog is as easy as finding someone interesting who you think your audience would benefit from knowing more about. Why Interviews? You are not…
Content Writing vs. Copywriting: What’s the Difference?
Getting content marketing done and getting it done right involves at least 20 different things: crafting a content strategy, ideation, producing the content, cross-linking, search engine optimization, etc. You can’t just point to a lump of sugar and say, "Hey…