We have all heard of a business continuity plan (which is very important), but marketing continuity is something that not many have thought about...until now. A business continuity plan outlines procedures and instructions an organization must follow in the face…
You are probably blogging to help drive traffic to your site, at least we hope you are, and occasionally posting on social media in an attempt to drum up business. Both of these marketing efforts are all well and good,…
Have you ever worked somewhere that didn't have a good system for communication and task management in place? It can be extremely frustrating. Tasks build up, nobody knows who is supposed to complete any of them, things fall through the…
We humans get weak in the knees when we hear the word “free.” Free goods or services immediately command our attention, at which time it is common to disregard any notions of potential negatives or limitations involved because, dang it,…
The fastest way for a small business to lose favor in the eyes of a prospective customer is to not have a website up. Seriously, in this day and age, not having a website—or having an archaic one—is akin to…
When you're dying to bring in more leads and increase exposure for your services or products, sometimes you're willing to do (or spend) whatever it takes to make that happen. If you're wanting to amp up your online presence in…
Google wants to make the internet a safer place...and as of Feb. 1, it will begin displaying a browser warning (via the Chrome Address Bar) for any site that gathers sensitive information that is not encrypted with the HTTPS protocol.…
This is a question we get asked fairly often: what's the difference between content marketing and content strategy? The two are remarkably similar; in fact, they're two sides of the same coin that work simultaneously to achieve the same goals.…