Drawing new customers essential for ALL businesses to remain profitable and grow, but it’s important to note that this is not the only way to maintain that sweet sweet revenue stream. In fact, it is significantly less difficult to market…
With the recent COVID-19 pandemic, it is more important than ever for companies to maintain their digital presence consistently and think long-term. It doesn’t matter what size of business or locality, everyone should be making strategic adjustments to their marketing…
No matter if you’re a new startup or an internationally recognized business, budgeting is always going to be one of your top concerns. One area of budgeting that can be difficult to calculate is how much you should spend on…
With all kinds of marketing lingo out there today, it’s important to remember that, at its core, marketing easily falls into two buckets—inbound and outbound. The difference lies in the initiation. Inbound marketing is initiated by the consumer and outbound…
We have all heard of a business continuity plan (which is very important), but marketing continuity is something that not many have thought about...until now. A business continuity plan outlines procedures and instructions an organization must follow in the face…
You are probably blogging to help drive traffic to your site, at least we hope you are, and occasionally posting on social media in an attempt to drum up business. Both of these marketing efforts are all well and good,…
Have you ever worked somewhere that didn't have a good system for communication and task management in place? It can be extremely frustrating. Tasks build up, nobody knows who is supposed to complete any of them, things fall through the…
We humans get weak in the knees when we hear the word “free.” Free goods or services immediately command our attention, at which time it is common to disregard any notions of potential negatives or limitations involved because, dang it,…
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