You’re in the Pain Relief Business
Everyone is in the pain-relief business. By filling needs in the markets you serve, your services provide the healing salve for someone’s pain. And people respond to pain—quickly. There is an evolutionary response that causes people to either escape pain entirely or seek to minimize it. If you are in a position to reduce the pain experienced by your target market, then demonstrate to them how.
Salespeople that do this the best and most consistently are high performers.
What pain are you taking away from your prospects?