Writing good social media copy can feel like a daunting task, especially copy that can stand out against other brands showing up on your customer’s feeds. There are ways to ensure your copy is noticed by customers and doesn’t get…

Regardless of what people say, building a digital presence and marketing your business on social media is challenging. Social media is always in a state of flux; the masses can love you one moment and then despise you another moment…

Social media is constantly changing the way businesses do marketing and advertising. There are always new trends to keep up with. For example, businesses are using social channels again to make them more relatable to the audience and for organic…

In today’s society, social media has become a necessity in all aspects of our lives—including business. Harvard Business Review even states in an article from January 2021 that having social media strategy is critical, especially in a post-pandemic world. Since there…

TikTok has gained so much traction from the online world that it recently outstripped Google in the run for “Most Visited Website of 2021.” ByteDance, a China-based software company, had created the platform primarily to join the short-video sharing trend. But it…

By the end of 2021, monthly active Instagram users reached 2 billion worldwide. This makes the photo and video-sharing app one of the biggest social media platforms. With over 2 billion active users, most of whom fall between 18 and 34 years…

Approximately 223 million Americans regularly use social media and that number doesn’t seem to be going down any time soon. If you know you need to beef up your social marketing game but are unsure how to do so, check out these…

Social media enables you to create your own brand story.