Founded by a team of professionals from some of the leading companies in the construction industry, Build-Pride works to inform and connect students to rewarding opportunities. In their search for a marketing team, they were looking for people who would share the passion of their movement, not just provide marketing services like a vendor.
They found that in RSM. “When you’re an executive and a visionary, sometimes people don’t speak the same tongue,” says Ashley Thill, one of the founders of Build-Pride. “I came into [RSM] and was surrounded by people who understood what I was trying to make happen. They were joining the movement, not just setting us up like another company.”
Build-Pride notes that partnering with RSM has helped them build momentum in their marketing efforts and focus on their vision. Instead of trying to keep every aspect of the business afloat, RSM Marketing came in to complement the efforts of Build-Pride so they could maintain a stronger focus on their movement.
“Instead of me spinning plates all over the place, they kept that plate spinning.”