Guy Gsell, President and Chief Executive Producer of Field Station: Dinosaurs, had a tall order: open an science based dinosaur theme park. With a successful Field Station already in operation in New Jersey, he turned his sights to a second park in Derby, Kansas. He needed a marketing team who could create buzz around the park and handle every aspect: traditional marketing, media buying, digital advertising, creative, a new website, PR, social media and event planning.
He found that in RSM.
“Before I started with RSM, our marketing was largely in NYC in a very big market and sort of spread out over a number of different organizations,” he says. “What I loved about RSM was that I was able to bring all of those components together in one shop.
“They get to know your organization very very well. They become part of your team. Truly part of your team.”
One memorable story? The RSM team put one of the dinosaurs across the street from Intrust Bank Arena during both the NCAA tournament and then during a whole slew of family programming. “Ruth” the T-Rex even predicted the tourney winners on social media.
“Not only was it attention-grabbing, but the newspapers, TV, everybody came and picked it up when the dinosaur was put in. Long before people knew there was going to be a Field Station: Dinosaurs, people were curious about that dinosaur across from the arena. They were Googling us and liking us on Facebook before we even opened.”