Wesley Medical Center treats more than 24,000 patients annually and delivers more than 6,000 babies each year, more than any hospital in a 13-state region. In addition, Wesley Healthcare owns and operates the most extensive emergency network in the Wichita area, Wesley Children’s Hospital, Wesley Birth Care Suites, Wesley Bariatric Surgery Center, and multiple clinics.
Needless to say, their marketing needs are as vast as their network.
RSM is up for the job, serving as an outsourced marketing department in collaboration with their internal team. Wesley uses RSM for concept and creation in video, print, web, outdoor, social media and more. They depend on RSM to turn complex healthcare topics into strategies and campaigns that connect with the public and patients.
“Sometimes [we have] no more than an idea. Or no more than a word. They have a really unique ability to be able to take that concept and turn it into a workable, viable campaign or strategy,” says Wesley’s VP of Marketing.
“What separates RSM from other agencies is the people who work there. The people are just incredible.”