The way to ensure that the public knows about your dental practice is to invest in your marketing, and specifically your digital marketing. On this page, you’ll find everything you need to know about digital marketing for dentists.
Digital marketing is the new way to engage.
The rise of the internet revolutionized virtually all aspects of life, including how dental clinics can reach new patients. In the past, dental clinics had to rely on word of mouth and non-digital marketing methods to grow their business. While these methods still have their place, the web offers a more advanced and sophisticated marketing approach.
By working with a company that offers digital marketing for dentists, your clinic can ensure that its marketing materials are seen by people who form part of its target audience. This is more cost-effective than traditional marketing, which typically takes a “catch-all” approach. Plus, digital marketing can be more engaging than offline methods.
They say that if you want to reach the people, then you should go to where the people are. And in this day and age, people exist online, using the web to find information about businesses. The strength of your digital marketing strategy will ensure that it’s your business that they see and not your competitors’.
What does good dental internet marketing look like?
Online marketing for dentists can sound a little complicated at first. You know that it’s about reaching potential patients using the internet, but how do you actually do it? First of all, developing and executing a sound dental marketing strategy takes time, energy and patience. Beyond that, it’s all about doing the things that you know will yield results. So what exactly does excellent digital marketing look like? Let’s take a look.
1. SEO Friendly Website
Does a company exist if it’s not on Google? Yes, but it probably won’t be as successful as it could be. The general public is increasingly searching for businesses, especially local businesses, using Google and other search engines. You may have invested in a beautifully designed website, but if no one knows that your site is there, then you’ll struggle to reach prospective patients.
Having an SEO-friendly website ensures that you’ll appear towards the top of the search engine results list when a person makes a relevant search. From there, there’ll be just one click away from visiting your website and maybe becoming a patient!
2. Beyond Your Site
You can’t expect your website to do all the work. Your digital marketing strategy should include making sure that you have a widespread internet presence that goes beyond your website. Social media sites such as Facebook, Twitter and Instagram provide ideal platforms to reach new patients and engage with current patients.
It’s also recommended to claim and manage your “Google My Business” page and submit your dental clinic information to any relevant online directories.
3. Content Marketing
In the early days of dental marketing, a company could stuff their website with keywords and rank highly on Google. But things have changed. Today, Google looks for quality content, in large part because that’s what the general public is looking for. You can boost your SEO credentials, assert your authority, and attract people to your website by consistently providing high-quality content such as informative and detailed blogs, infographics and more.
4. Patient Reviews
Eighty percent of people trust online reviews as much as they trust a recommendation from a friend or family member. As such, online reviews should form a key component of your digital marketing strategy. Encouraging people to leave reviews, actively managing your review site presence (such as responding to reviews), and displaying reviews and testimonials on your website are useful ways to build faith in your business.
Follow these essential steps to digital marketing for dentists.
Your dental digital marketing company will work with you to develop a strategy that works. In order for the campaign to be as successful as possible, it’s important to think about the following elements:
1. Your Brand
What makes you different from the other dentists in your local area? Discovering what’s unique about your dental clinic will help to define and shape your marketing efforts.
2. Your Target Audience
Digital marketing works when it’s aimed at a specific type of person rather than everyone. Your marketing strategy should be heavily influenced by your target audience. You would market to families in a different way than you would to college students, for example.
3. Your Competitors
Knowledge is power. While you’ll most definitely want to do your own thing when it comes to your internet marketing, it’s worthwhile understanding what your competitors are doing, too.
4. Goals and Strategy
Marketing strategies are most effective when there’s a specific target in mind. So before developing a plan, think about your goals. Do you want to build your reputation in the dental industry, get more website visitors, attract new patients, or get existing patients to make an appointment, for example?
Why should you work with a professional marketing company?
The advantages of developing a dental internet marketing strategy are clear. Ultimately, they help build and maintain the number of patients, which is something that no dental practice can live without.
By working with a company that provides dental clinic digital marketing services, you can ensure that you have the edge over your competitors and that the future of your clinic looks bright. If you’re ready to begin your journey towards a superior marketing strategy, be sure to get in touch with us as soon as possible. We look forward to hearing from you.