How Start-Ups Use Our Outsourced Marketing Department to Move Fast and Conserve Cash

by | Dec 5, 2018

Most start-up companies have one thing in common—the need for speed. Decisions can’t take weeks, they need to made in days, even hours. The start-up lifestyle is one that’s near and dear to our hearts here at RSM Marketing because we were once a start-up ourselves.

Eight years ago, we were pounding the pavement drumming up new biz with a few employees back at the office making things happen. Today, with nearly 40 employees in specialized teams, we’re equipped to help start-ups achieve breakthrough results with we call an Outsourced Marketing Department.

What’s an Outsourced Marketing Department?

Our Outsourced Marketing Department is a subscription service that gives companies access to a comprehensive team of marketing specialists to complete nearly any marketing task.

Our service is delivered for a flat monthly fee, a cost that is about 30% less than the cost of employing an in-house team, providing ongoing training, and purchasing equipment and software.

What makes outsourced marketing a good fit for start-ups?

We’re an entrepreneurial firm working with entrepreneurial-minded clients. When we onboard new clients, our initial discussions are about their business goals, not tactics. With an outsourced marketing department, you get the muscle to get things done, but more importantly, you gain a strategic partner.

Most start-ups don’t have a marketing director, so typically, it lands in the CEO’s lap. With our Outsourced Marketing Department subscription, you’re assigned an RSM Marketing Director who meets with you on a regular basis (usually weekly or bi-weekly). The Marketing Director quickly develops an understanding of your business and a marketing strategy to help achieve your goals.

The frequency and consistency of the interactions we have with our clients allow our team to be fast and nimble. Oftentimes, weekly client meetings are used to discuss the status of active projects and make any adjustments, if needed. Our team is also only an email, phone call or text away. We problem-solve, brainstorm and jump on hot projects for our clients. The marketing director ensures that the work we produce meets our clients’ expectations and the agreed-upon timeline.

What services are included?

Any service offered by our team of marketing experts can be included in our Outsourced Marketing Department Subscription. Here are the most common services we provide:

  • Marketing Strategy
  • Copywriting
  • Graphic Design
  • Video Production
  • Photography
  • Editing
  • Web Design
  • Custom Programming
  • Search Engine Optimization
  • Online Advertising
  • Social Media management
  • Campaign Management & Reporting
  • Text Message Marketing
  • Public Relations
  • Media Buying & Planning
  • Radio Marketing

Are you ready to get your start-up started with its own Outsourced Marketing Department? Let’s discuss your needs and what a monthly subscription might look like.

Call 316-977-9600 and ask for Mike Snyder or email us using our contact form.

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