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Digital Marketing Agency for Law Firms
People who require legal services use the internet to find and connect with lawyers. Law firms that rank high in search engine results pages (SERPs), reach potential clients through targeted ads, or connect with their audience through social media are more likely to attract more clients.
To stay competitive in today’s digital landscape, you need a robust online marketing strategy that gets your law firm on the radar. Keep reading to find out how to create an effective digital marketing strategy that yields results and why you should hire RSM Marketing.
Build a strong clientele with digital marketing for law firms.
Today, the U.S. ranks third among the largest online markets in the world, with over 307 million active internet users as of 2022. So, what better way to tap into this pool of potential clients than being visible where they spend most of their time — on the internet.
At RSM Marketing, we offer full-service digital marketing services that help firms attract and convert leads into loyal clients. We combine tried-and-tested methods, including website development, search engine optimization, content marketing, social media marketing, and paid advertising, to help you achieve your goals.
Whether you specialize in personal injury or family law, our team of marketing experts will help broaden your reach to help you grow your business.
Law firm online marketing strategies to grow your practice.
A comprehensive online marketing strategy will increase your law firm’s visibility and make it easier for potential clients to find and hire you. However, planning and executing a sound legal marketing strategy takes time and effort.
Here are five steps you can take to maximize your campaign’s chances of success.
Build a strong, impactful website.
Your website is the backbone of all your online marketing efforts. It’s where clients find basic information on your business – from the services offered to the operating hours. You can also post relatable and useful content to better engage existing and potential clients.
One way to do this is by creating a FAQ page that answers common legal questions in your practice area. This is an effective way to build rapport while attracting clients to your firm.
It’s not enough to simply have a website — if it was, every law firm would be successful. To be a truly great marketing tool, your site must:
- Load Fast: Page elements shouldn’t take longer than 3 seconds to load, or you risk losing visitors.
- Have Responsive Design: Images, fonts, and page content automatically adjust to any size screen, whether it’s a mobile phone, tablet, or monitor.
- Include Calls to Action: Visitors should know how to get in touch with you, and CTA buttons must be linked to contact pages.
- Use High-Quality Images: Quality images have a better chance of being liked, shared, and commented on by users.
- Be Accessible: Caters to the disabled community, i.e., captioned videos, keyboard-only navigation, and no blinking or flashing content.
- Utilize Contrasting Colors: The color scheme should be pleasing to the eye and reflect your brand.
At RSM Marketing, we provide the following website design services:
- Custom Graphic Design
- Copywriting and SEO
- Custom Website Coding
- Site Structure Development
- E-Commerce Website Development
Leverage SEO.
Search engine optimization, or SEO, involves using the right keywords and online strategies to rank organically in major search engines like Google.
Law firms should focus on local SEO efforts. An individual who needs an attorney would prefer a firm located in their area. They’ll use search terms with geographical indicators, such as “family lawyers in Kansas,” to find the nearest legal practice.
RSM Marketing uses two main local SEO tactics to help boost your website traffic – local listings and Google business profile optimization. Beyond local SEO, we also provide the following services:
- Keyword research and monitoring
- On-page and off-page optimization
- Conversion optimization
- Competitors analysis
- Advanced reporting
Dive into social media marketing.
Social media is another way to get in front of potential clients at the most critical moments. To engage users, you can create relevant and exciting content on platforms like Facebook, Instagram, and LinkedIn.
Current social media features enable businesses to be creative with their content. You can experiment with short-format videos, infographics, surveys, polls, etc., until you find one that gets you the most interaction from your audience.
RSM Marketing specializes in social media marketing for law offices. We’ll get to know your business and work with you in developing a strategy that builds brand awareness and recognition.
Our social media marketing service features:
- High-quality posts
- Increased engagement
- Analytics
- Cross-platform strategy
Discover the power of great content marketing.
Quality content is a significant ranking factor in Google. Gone are the days when law firms could stuff their website with keywords, albeit sounding unnatural, and still rank high on SERPs.
You need unique, high-quality content that addresses your target audience’s concerns. It’s an effective way to assert authority and get visitors to trust you with their legal issues.
Invest in PPC advertising.
Pay-per-click or paid ads will boost your marketing efforts by helping you target a specific audience. It’s a quick and effective way to reach, engage, and convert leads using platforms such as Google, Facebook, LinkedIn, Instagram, and YouTube.
Pay-per-click or paid ads will boost your marketing efforts by helping you target a specific audience. It’s a quick and effective way to reach, engage, and convert leads using platforms such as Google, Facebook, LinkedIn, Instagram, and YouTube.
Many law firms fail in this aspect due to poor ad spending. Our marketing team sets you up for success by helping you use your budget optimally. We also track and analyze your PPC campaigns to make the necessary improvements for better results.
RSM Marketing’s PPC services include:
- Keyword research
- Landing page optimization
- Budget management and bid strategy
- Retargeting strategy
- Advanced reporting
Essential Steps to Successful Online Marketing for Law Firms
Now that you know the different types of online marketing for law firms, it’s time to move on to the next steps. Here are some essential tips:
Determine your marketing goals.
What do you want to achieve with your marketing efforts? Do you want to increase brand awareness, get website traffic, or generate leads? Once you know your goals, creating a strategy that fits will be easier.
Consider your ideal client.
Take a moment and think about who your target audience is. Take into account their location, age, gender, interests, and needs. Keep this in mind when creating content, as you want it to be relatable and valuable to your target audience.
Define your brand DNA.
What makes you unique? How do you want people to perceive your brand? Take the time to develop your brand identity, including your visual elements, such as your logo, color scheme, and typography.
Choose the right marketing channels.
You want to be visible where your target audience is. If they’re primarily on social media, focus your efforts there. Are they reading industry-specific publications? Invest in content marketing and thought-leadership articles.
Measure your progress.
Use analytics tools to track your website’s traffic, social media engagement, and leads. This way, you’ll know which marketing activities are working and adjust your strategy accordingly.
Get help from professionals.
Not all law firms have in-house marketing teams. And that’s perfectly fine. You can always outsource your marketing needs to an agency specializing in online marketing for law firms, like RSM.
Working with an Agency is the Best Option for Your Law Firm
By working with an agency, you’ll have a team of experts to help you with a wide range of marketing activities, from creating a website to developing a content marketing strategy.
Some of the benefits of working with an agency include:
Saves you time and money.
You don’t have to worry about the cost of hiring and training in-house marketers. When you outsource your marketing needs, you get a team of professionals at a fraction of the cost.
Allows you to focus on your core business.
By leaving the marketing to us, you can focus on what you do best—serving your clients.
Provides you with the latest tools and resources.
Marketing agencies have the latest tools and resources to do the job quickly and efficiently.
Helps you stay ahead of the competition.
By working with an agency, you’ll have access to the latest marketing trends and strategies to stay ahead of your competitors.
RSM Marketing is a full-service marketing agency that caters to the unique needs of law firms. We are a team of SEO specialists, web developers, and content writers who know how to put your law firm on the map.
If you’re looking for an agency to help you with your law firm’s marketing needs, look no further than RSM Marketing. We specialize in SEO, web development, and content marketing for law firms. Contact us today to learn more about our services.
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