Using an OMD to Boost the Capacity of Your In-House Marketing Department

by | Mar 19, 2019

When we work with clients who already have an in-house marketing team, they find that using an OMD really makes things sing. That’s because the OMD is designed with efficiency top-of-mind.

Here’s how using an OMD can boost your marketing team’s capacity:

You Get To Prioritize

OMD-subscribing companies often find huge value in turning over work that’s light-touch but high-frequency. These types of recurring projects can weigh internal marketing teams down. It’s the kind of stuff that should be done, but often, it’s the stuff that falls second to whatever needs to be done most.

When our clients outsource marketing projects to us, we’ve got their six. We protect the integrity of the work and the timelines surrounding it. Nothing keeps those trains from leaving the station!

So when we’re running things like ongoing email or text messaging campaigns, our clients have the capacity to play a little offense.

You Eliminate “IF”

When there are more hands on deck, there’s more time to breath. And science tells us that breathing is key to doing this thing called thinking.

Marketing teams who are burning the candle at both ends find themselves saying things like, “IF we had more time, then we could focus on this.”

Not when you have an outsourced marketing department!

Each OMD client is assigned to an RSM Marketing director who acts as your marketing orchestrator. Our marketing directors are master planners and delegators and know how to make real things happen!

Projects and goals that have been simmering in a wishlist file get to see the light of day. It’s no longer a question of “if” they’ll be done, but rather, a question of “when” they’ll be done.

You Keep Your Team Motivated

No one likes a team that’s burned out. Your employees will feel lousy and the work and success of your company will suffer.

A recent Gallup study found that 23% of full-time employees feel continuous burn out due to factors such as unreasonable deadlines, unmanageable workload and lack of support from managers.

If you’ve been stretching your team too thin, it’s time to spread the load before you risk costly employee turnover. Think of your RSM OMD as an extension to your internal marketing team, but without the financial overhead. When you use an OMD, it’s like the equivalent of getting 11+ FTEs (full-time equivalents).

You See Movement

Action. Action. We want action! And that’s why it’s one of our core values here at RSM Marketing.

We can talk about great marketing campaigns, but if we never make any steps to achieve our marketing goals, that’s a problem.

To hold ourselves, and our clients, accountable, we have regular status meetings on a weekly or bi-weekly basis. We use these meetings to discuss where we’re at and where we’re headed. Both our team and yours leave these meetings with new tasks.

We’re all about strategy and seeing the big picture, but we also believe in knocking out “easy wins.” These easy wins usually stem from capitalizing on low-hanging fruit that has an immediate upside for our clients. It can be difficult for clients to recognize or have the time to act upon easy wins—which is why we’re here!

Ready to have a few easy wins of your own and free up some capacity on your marketing team? It’s easy to get started.

Contact Managing Partner Mike Snyder
We often get a subscription scope and rate worked out in a day and can have started work within a week!
[email protected]


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