A good social media marketing strategy is a must for all businesses, and your plastic surgery practice is no exception. In fact, more patients than ever before are using social media to find and connect with plastic surgeons when they are considering a procedure.
Social media marketing for plastic surgeons is an effective way to build relationships with prospective patients, deliver valuable educational content, and engage with existing patients.
Why is social media marketing for cosmetic surgeons so important?
Having a strong online presence is so important for plastic surgery practices. Around 80% of adults have a social media profile of some kind and many use it as a tool for finding businesses and services when they need them, and that includes cosmetic surgeons.
These are some of the major benefits of improving your social media presence.
1. Increased Brand Awareness
Having a strong social media presence can be just as important for branding as having an actual website. The more social media subscribers you have, the more people are seeing your brand name and its associated content, which is what will make others think of your practice when they need cosmetic surgery.
Trust is so important in the cosmetic surgery industry and having a strong brand helps you to foster that trust with patients.
2. Building Patient Relationships
Leveraging social media for plastic surgeons will allow you to interact with potential patients who are interested in your services. The more time you spend building relationships via social media, the higher the chance is that you will get new leads and conversions. It also opens up the relationship and starts building trust with patients.
You can also use social media to build lasting relationships with existing patients, increasing the chances that they will come back in the future.
3. Delivering Content
Content marketing is an excellent way to show potential patients that you are an expert in your field. It can also provide real value to your existing patients by helping them learn more about aftercare. Social media is an excellent opportunity to deliver this educational content to your followers.
4. Driving Traffic to Your Website
Getting quality traffic to your website is essential and plastic surgery social media marketing can be a great way to reach those new patients. Since you will already have some kind of relationship with the patient, as long as they like your content on social media, it’s likely that they will end up visiting your website.
Often, practices make the mistake of thinking that it is simply a numbers game. But high traffic levels do not necessarily translate to more patients. You will only get more patients if the visitors to your site are already seriously considering a procedure. By directing people from your social media pages, you can ensure that you get qualified leads on your website and that ultimately leads to an increased conversion rate and more new patients.
Plastic Surgery Social Media Ideas
In order to develop a winning social media strategy for your plastic surgery business, you need to understand the differences between platforms. Each social media site has its own strengths and the kind of people you find on them differs. As such, you need to take a different approach with each.
Instagram is ideal for promoting your cosmetic surgery business because its content-heavy nature makes it perfect for showing off before and after pictures, or simply depicting what kinds of people choose to undergo plastic surgery. It’s a very visual platform, so focus on video and pictures. Facebook can be used in a similar way to Instagram, but it tends to have an older target audience.
Twitter is the ideal platform for building relationships with patients and driving traffic to your website. Since it’s a micro-blogging platform, you can use it to share interesting articles and other content related to plastic surgery. Focus on engagement by getting people to share content and comment on it.
LinkedIn is all about building a professional network. It’s the perfect platform for reaching out to other plastic surgeons who might be interested in linking up with you. It can also be used for promoting your content, but be aware that you will not find too many new patients this way.
Once you understand the different platforms, you can start building a strategy. Here are a few basic tips you need to know.
1. Engage With Followers
People who follow you on social media sites do so because they’re interested in your plastic surgery business. So, make sure that you engage with them by responding to comments and engaging with their content. Making a little extra effort to add value can also go a long way toward building a lasting relationship with followers.
2. Focus on Content Creation
You can drive traffic to your website with social media, but you need to make sure that the content you share is high quality. As such, focus on creating original content for your platforms.
3. Show Your Personality
When you’re using social media, it can be tempting to get a little bit formal and stiff. But, the truth is that people respond much more to candor and personality. So, show off your personality and let people begin to know, like, and trust you in order to generate more leads.
Your social media strategy is one of the most important things to get right if you want to grow your practice, and we are here to help. We have a wealth of experience helping businesses like yours develop their social media presence so they can grow their practice. Get in touch today to find out how we can help.
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