Don’t Keyword Stuff. Just Write Good Stuff.

by Charlene Grinsell “Write for the readers first, search engines second.” That’s been the mantra of SEO copywriting for years. Only in practice, it was more like “write for the search engines, but try to make it sound like you’re not.” This process involved working...

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How can marketing grow my business?

“How can marketing grow my business?” This is one of the most common questions we as professional marketers get from exasperated business owners with large, middle market companies. For years their success was driven by either engineering or sales success,...

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What is marketing’s role in a business

Marketing is fundamentally misunderstood. If you ask your typical business owner or senior executive what marketing is, they’ll say things like advertising or ‘getting rid of the stuff we make,’ or ‘all the stuff consumers see.’ Try it. Unfortunately, over...

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SEO Scams: Is That Email Legit?

If your business has a website, by now you’ve likely received at least one unsolicited email alerting you that your site needs immediate improvements. These alerts typically include vague promises to instantly get you to the top of Google or guarantee more...

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Outsourced Marketing Vs In-House Marketing

Which is the right choice for your company? The question of whether to outsource marketing, keep it in-house, or use a combination of the two is a complex one. It goes beyond just budget to encompass industry norms, marketing needs and frequency, and available skill...

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