How can marketing grow my business?

“How can marketing grow my business?” This is one of the most common questions we as professional marketers get from exasperated business owners with large, middle market companies. For years their success was driven by either engineering or sales success,...

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What is marketing’s role in a business

Marketing is fundamentally misunderstood. If you ask your typical business owner or senior executive what marketing is, they’ll say things like advertising or ‘getting rid of the stuff we make,’ or ‘all the stuff consumers see.’ Try it. Unfortunately, over...

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Outsourced Marketing Vs In-House Marketing

Which is the right choice for your company? The question of whether to outsource marketing, keep it in-house, or use a combination of the two is a complex one. It goes beyond just budget to encompass industry norms, marketing needs and frequency, and available skill...

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