Everyone Needs Breakthrough Marketing

RSM assists companies who are in very different biz cycle stages and need states. Here are a few examples.

 

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Startup Stage

Experienced and capitalized investors from New Jersey wanted to start a new business. RSM was shopped nationally and chosen for all the work: branding, positioning, messaging, marketing communications production, online marketing, national advertising, and more.

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In Over Their Heads

In several instances, companies find themselves beholden to expensive and overwhelming, how shall we, all-in-one marketing platforms. What happens? Frustration, lost time, under-utilization of resources. RSM is often a go-to team for “orphaned” projects and ideas. Because RSM is technology agnostic, we’re willing to rapidly learn and help clients with whatever situation they’re in that has fouled their efforts. We’re not saying the technologies are bad. Sometimes we all just bite off a bit more than we can chew.

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Tests / Limited Engagements

A major international company in North Carolina just wanted a partner for a short-duration test of a new product concept. RSM is desirable in these cases because we’re willing to take on short assignments (meaning a few months), have the ability to keep up with and add to the specialized client-side and strategic thinking required. Plus, we have all the skill sets under a really simple fee arrangement with no downside or surprises.

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Growth

An online consumer products company in Florida was creating new brands and products but did not have the internal team to pursue all their opportunities. They also didn’t want to incur the FTE expansion costs. They divvied up the work between their existing internal team and RSM.

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New Markets

In Georgia, a consumer wholesale energy company wanted to diversify more into commercial and industrial spaces. RSM created the initial online marketing strategies and campaigns to do just that.

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Economy

A major premise of our Outsourced Marketing Department model is getting 11+ FTEs (full-time equivalents) for about the direct cost of one. In Wisconsin, a professional services B2B client wanted expert online marketing with web and video services. In Oklahoma City, a technology company needed a robust marketing department to create new brands all the way to helping them with in-booth trade shows nationally.  In Raleigh, a sales training company wanted the same thing.

Startup Icon

Startup Stage

Experienced and capitalized investors from New Jersey wanted to start a new business. RSM was shopped nationally and chosen for all the work: branding, positioning, messaging, marketing communications production, online marketing, national advertising, and more.

Growth Icon

Growth

An online consumer products company in Florida was creating new brands and products but did not have the internal team to pursue all their opportunities. They also didn’t want to incur the FTE expansion costs. They divvied up the work between their existing internal team and RSM.

In Over Head Icon

In Over Their Heads

In several instances, companies find themselves beholden to expensive and overwhelming, how shall we, all-in-one marketing platforms. What happens? Frustration, lost time, under-utilization of resources. RSM is often a go-to team for “orphaned” projects and ideas. Because RSM is technology agnostic, we’re willing to rapidly learn and help clients with whatever situation they’re in that has fouled their efforts. We’re not saying the technologies are bad. Sometimes we all just bite off a bit more than we can chew.

New Markets Icon

New Markets

In Georgia, a consumer wholesale energy company wanted to diversify more into commercial and industrial spaces. RSM created the initial online marketing strategies and campaigns to do just that.

Limited Engagement Icon

Tests / Limited Engagements

A major international company in North Carolina just wanted a partner for a short-duration test of a new product concept. RSM is desirable in these cases because we’re willing to take on short assignments (meaning a few months), have the ability to keep up with and add to the specialized client-side and strategic thinking required. Plus, we have all the skill sets under a really simple fee arrangement with no downside or surprises.

Economy Icon

Economy

A major premise of our Outsourced Marketing Department model is getting 11+ FTEs (full-time equivalents) for about the direct cost of one. In Wisconsin, a professional services B2B client wanted expert online marketing with web and video services. In Oklahoma City, a technology company needed a robust marketing department to create new brands all the way to helping them with in-booth trade shows nationally.  In Raleigh, a sales training company wanted the same thing.

Nearly All of RSM’s Clients Shop Us Because They Don’t Know Us

It’s interesting, it really is. We get stacked up against all kinds of marketing firms across the nation. Our success rate is exceptionally high. What we hear over and over again that “No one really does what you do, plus you guys are passionate and I can trust you with our business.” This is not just a job for RSM, it’s personal. Our mission is to create breakthrough in client businesses through marketing. And we just. don’t. stop. Our strategy is to find that Unfair Advantage for clients. By the way, that idea of “Unfair”… it’s a Marine Corps construct that is also heralded by Peter Thiel (PayPal founder). It’s real.