Instructions

  • Cut and paste the full URL including the https://.
  • No spaces allowed.
  • Use dashes instead.
  • All fields required.

Source

Track where the traffic originated from. Sources could be Pinterest, Google, Facebook, or the name of an email list. Remember, this should be the main traffic source and not a specific social media post.

Medium

This tracks what type of traffic the visitor originated from. CPC, email, social, referral, display, etc.

Campaign

This allows you to track the performance of a specific campaign. For example, you can use the campaign parameter to differentiate traffic between different Facebook Ad campaigns, Google ads campaign ID, or email campaigns.

Content

You can avoid identical UTM Codes on one page by using this optional field to get a little more granular in identifing the click. Examples include header, logo, footer, top, sidebar.

Read More
Here is a longer article to read more in depth about Using UTMs for tracking.

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