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Marketing Insights

An Insider’s Guide to Building a Website


Your website is your definitive mark on the digital world. It is the crux of your identity, your storefront, and your greatest ambassador for an online audience that is always hungry for its next memorable experience. Building a website yourself takes time, effort, and a LOT of forethought. But we’re here to help and we’re going to show you everything you need to know with our handy series: An Insider’s Guide to Building a Website.

What You’ll Learn

In this four-part series, we’ll show you from an insider’s point of view how to build your own website. We’ll discuss how to choose the right hosting service for your needs, what design elements work best, the type of content you should feature, and how to code (or not code!) your site. We’ll dispel the myths, lay out the facts, and show you what to look for and what mistakes to avoid so you can build the best version of your website possible.

Building Your Website

As you start this process, our #1 piece advice for you, dear reader, is to keep your goals and expectations realistic. Because your website is so crucial to your business, it may take some time for your site to look and feel exactly how you want it to. It can be a long, time-consuming process, but it is ultimately worth it. A polished, user-friendly, easy to find, well-supported website is, hands down, the best way to represent your business. Let’s get started!

  1. Technology Basics: Building Your Storefront
  2. Website Design: Furnishing Your Storefront
  3. Website Content = Product
  4.  Website Coding: Coding or No Coding?

Amanda Nichols is the UX Director at RSM Marketing. She graduated from Wichita State University with a BFA in Graphic Design. She has worked at RSM since 2012 and loves that no two days are the same. Outside of work, Amanda loves to play Mexican Train Dominoes and bingo and watch movies with her family.

Want Some Help?

That’s what we’re here for! Whether you need some guidance on moving in the right direction or a whole lot of marketing muscle—the experts at RSM Marketing can make it happen.

Start with a simple conversation! Complete the form and one of our team members will be in touch.

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