What Motivates Our Clients to Outsource Their Marketing
Marketing teams are the ants of the business world.
They work hard, often carry a load bigger than their team should be able to support and they live to serve their “queen,” typically a CEO, another business unit or maybe the market itself, if you’re a one-person-kind-of-show.
It’s tough work and it’s not always glamorous.
Marketing teams are essential. They bring business into the mound. Marketing creates leads, drives sales and is a business multiplier at every level.
There’s a common issue among marketing teams, though, even the best ones. They carry too much on their backs and sometimes get so buried in their work that they can’t see the forest beyond the trees (that’s particularly tough for ants).
Here at RSM Marketing, we understand marketing teams, because we’re a marketing team ourselves. Our inherent knowledge about our clients’ struggles and pain allows us to offer a marketing solution that truly works—an outsourced marketing department.
Our Outsourced Marketing Department subscription gives our clients access to a comprehensive team of marketing specialists to complete nearly any marketing need. This service is delivered at a cost that is 30% less than the cost of employing an in-house team, providing ongoing training or purchasing equipment and software.
We’ll take a deeper dive into our OMD model, but first, let’s cover how we meet our clients at their pain points and what motivates them to outsource their marketing.
Reasons to Outsource
1. Good Intentions
You know the saying, “The road to hell is paved with good intentions.” Well, in this case, hell is more like a marketing purgatory. Projects come here to rust with hopes that one day—they, too, will see the pearly gates leading them to the light of day. This method of “do-it-yourself marketing” typically leads to nothing getting done, because there just isn’t time. The motivation is there, but the hours are not.
Yes, marketing, party of one… your table is now ready.
Initially, your marketing resource has feelings of independence and freedom on their marketing island, but as time goes on, all they feel is fatigue.
We’ve worked with a lot of clients who have a dedicated, and talented, resource, but they simply burn out. While there are short-term gains with this approach, longterm, you risk employee turnover and falling behind on your marketing goals.
Ah, the elusive marketing unicorn. They can do a little bit of everything. These unicorns can fall into the burnout category, but often, their jack-of-all-trades approach ultimately means they are a master of none.
Remember, doing business is like going into battle. It’s all about specialized teams. Someone who knows “a little” about flying doesn’t go up in the air. There’s an Air Force for that. The same is true in marketing. Skilled resources should perform skilled tasks for optimal results.
We see this situation frequently. A prospective client knows they need to expand their marketing team, but when they actually start to crunch the numbers, they hesitate (and for good reason).
You invest more than a base salary in a new hire. You must also account for the sales and general administration costs of that person’s role, plus the opportunity cost of your time finding, training and managing them.
When you outsource your marketing department, all you’re paying for is the output of what you would expect from that new hire (and more!). With RSM Marketing, you gain the professional expertise of more than 30 marketing specialists. Talk about hitting two birds with one stone!
How Does an Outsourced Marketing Department Work?
When prospects fall into one of the buckets above and cross the bridge to become an Outsourced Marketing Department client, first we talk about their marketing goals and their budget.
From there, we establish a bank of monthly hours that they can use toward any service offered by our team of marketing experts, which includes:
- Marketing Strategy
- Campaign Management & Reporting
- Online Advertising
- Web Design
- Social Media Management
- Graphic Design
- Video Production Editing
- Custom Programming
- Public Relations
- Media Planning & Buying
Do Your Clients Get a Dedicated Team?
We assign a marketing director who meets with our clients on a regular basis, usually a weekly or bi-weekly. The marketing director quickly develops an understanding of the client’s business, which enables them to recommend plans and tactics that help achieve the client’s goals.
The marketing director involves other RSM team members as needed and may also bring those team members into client meetings when it makes sense.
We are constantly putting an evolving team of experts together to meet our clients’ needs!