Remarkable marketing that's easy and affordable.Helping companies nationally achieve their breakthroughs.
RSM is the originator of the Outsourced Marketing Department (OMD) model where clients get all their services, along with a time-shared marketing director, wrapped nicely in a flat monthly subscription.
“Unicorn FTE” vs. OMD
OMD Clients use 11 FTEs on Average
Many clients are relying on a single FTE ‘Marketing Unicorn’ to handle everything, or they are searching to find and hire one of these rare creatures. (Unicorn = One person who is an expert in all types of marketing and can handle everything on their own.)
$5k / month
$5k / month
The fact is, an OMD Subscription rate is often equal to the cost of a single FTE. But with an OMD you’ve got a full team of highly specialized experts moving your marketing forward at the speed the market demands, often for the same price. With an OMD subscription, you’ll avoid the delays created by on the job learning, projects stacking up behind each other, vacations, sick days and recruiting. Even if you’ve already found your Marketing Unicorn, RSM can help by adding more marketing bandwidth to keep your marketing moving.
Outsourced vs. In-House Marketing
- Pay only for the people you need at the moment you need them
- Expandable team to handle peak workloads
- Bring specialists in and out of your team as needed
- Latest marketing software solutions
- Backup staffers for every role
- Efficient workflow systems
- Trained, certified and focused specialists
- Highly experienced senior marketer insights
- Focus on your core business & skillsets
- Reporting with analysis with action steps
- Pay marketing staff to be on ‘standby’ part of the time
- Delayed work during peak periods (when you need it most)
- Delayed work while you recruit & hire specialists or train staff
- Pay the full cost for your own software
- Delays due to vacations, sick days
- Bloated schedules
- Self-taught generalists
- Expensive consultants…or expensive guesswork
- Delays & disruption from managing non-core skillset
- Finger pointing
The RSM Marketing Approach to Outsourcing
Online growth, an increase in traffic, better ROI — these are just some of the goals we work toward with clients. Our primary objective is to help your business with improved business results. How we get there is unique for every client, but the ladder to success always starts with a marketing process that’s designed to finish multiple marketing tasks efficiently and immediately.
Step 1: Establish Monthly Subscription Budget
We provide an innovative Outsourced Marketing Department subscription model. Our flat-fee subscription gives you access to our large team of marketing professionals, without going over your budget, which can be tailored based upon your stragetgy.
Step 2: Establish Business Objectives and GO!
What do you want to see? More leads? More traffic? Better consumer engagement?
Your new, outsourced marketing team gets to know your business while knocking out the simple tasks that you’ve had to put on the back-burner.
Step 3: Organize and Communicate
You’ll “meet” with your marketing team weekly or bi-weekly. These deliberate, reoccuring meetings allow schedules, plans, budgets, and work to be ‘passed’ back and forth between your team and ours.
Step 4: Data, Dashboards, Analysis
Data reigns. Clients receive a real-time dashboard consolidating all online activities. Our team analyzes the results and continually optimizes for more, and better, metrics.
Google Partner Agency
We have maintained our Google Partner status since 2013, when we were named as the first Google Partner Agency in the region.
Is your marketing department getting pricier by the day?
With new technologies and specialized skills required to effectively compete and win, it’s not going to get any cheaper. Save money, improve quality, and get a better return on your marketing investments. Business owners and C-level executives are using our Outsourced Marketing Department (OMD) to re-energize their organizations and gain a strategic advantage over competitors.
Anything you need…
The Outsourced Marketing Department subscription from RSM Marketing provides the subscriber with access to a comprehensive team of marketing specialists to complete nearly any marketing need. This service is delivered at a cost that is 30% less than the costs of employing an in-house team, providing ongoing training, purchasing equipment and software. The subscription is set to a specific number of hours that can be applied to the full range of needs including marketing strategy, planning, project management, video production, photography, radio production, print design and production, website design and development, SEO, online marketing, social media management, content marketing, text marketing and much more. Download our OMD Guidebook for a more comprehensive overview on how you can leverage OMD for your marketing needs.
Our Marketing Buffet Has All The Best Stuff Included
Marketing Strategy and Analytics
Web Design & Development
Identity & Branding
Social Media Management
Print & Graphic Design
Video Production & Photography
RSM can include the entire range of your marketing needs in your subscription because our team includes photographers, videographers, animators, web programmers, database coders, SEO/SEM experts, social media managers and more. See how our outsourced marketing services can help boost your online presence. Talk to our team today to get started.
400 S. Commerce
Wichita, KS 67202
RSM Kansas City
10000 Marshall Dr.
Lenexa, KS 66215