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How Outsourced Marketing Works

Until recently, businesses of all sizes could rely upon traditional advertising methods to reach their audiences, whether B2C or B2B. Tactics like Yellow Pages advertising, trade shows, trade advertising, mass media, direct mail and the like worked well enough. Not anymore. And that’s actually a very good thing.

As the Internet has matured, businesses find that 1) they can finely target their audiences online and 2) they can build real lead generation engines to produce real inbound leads and new sales from their marketing efforts.

There’s one little problem, though. Online marketing has become a complex challenge typically involving 11 or 12 marketing skill sets. (See “What Skill Sets Does A Marketing Department Need” for more.) Do only the largest of businesses need these skills? No. Any middle market company from any industry needs these marketing skills for optimal sales returns along new strategic axes in their business. The challenge then becomes how to afford this marketing infrastructure.

That’s where outsourcing comes in, either partially or completely. Companies with some marketing infrastructure have the option to round out the marketing capabilities they don’t have in house. There are some functions, such as Search Engine Optimization and even Social Media, that really do need an expert team. Other functions like Web Development and the science of Lead Generation also benefit from a real expert team that does this full time and brings deep capabilities that escape most in-house teams. Additional functions like public relations, video, product photography, marketing technologies, data science and research that are typically outsourced can now be had through one relationship.

Of course, for companies with no marketing infrastructure, the opportunity to outsource their marketing can mean the difference between achieving their business goals and potentially floundering around for years.

Outsourced marketing works like fractional ownership. Companies can get fractional ownership of a marketing team and a marketing director (what RSM refers to as an entire Outsourced Marketing Department) for a fraction of the cost, usually the equivalent of one FTE. Because this team fires on all marketing cylinders, companies using outsourced marketing move faster along more strategic fronts than those who don’t. It’s mathematical. And because an outsourced marketing team is comprised of experts at the top of their game, there’s much less marketing waste, meaning less wasted time, money and energies.

For companies inclined to “give outsourced marketing a try,” RSM makes it very simple. No long term contracts, no lag time between efforts and results, no extensive planning prior to execution. Most companies have some very low hanging opportunities that can make a near immediate difference in their sales.

As with many other outsourced business functions, like accounting and human resources, marketing has become complex and difficult enough that utilizing an outsourced marketing team … just … works. For new and real business results, try and see the ROI for yourself.

RSM Marketing is one of the names spearheading this marketing revolution. Let us help you experience new marketing breakthroughs with our subscription services.