Remarkable marketing that's easy and affordable.

Helping companies nationally achieve their breakthroughs.

RSM is the originator of the Outsourced Marketing Department (OMD) model where clients get all their services, along with a time-shared marketing director, wrapped nicely in a flat monthly subscription.

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Remarkable marketing that's easy and affordable.

Helping companies nationally achieve their breakthroughs.

RSM is the originator of the Outsourced Marketing Department (OMD) model where clients get all their services, along with a time-shared marketing director, wrapped nicely in a flat monthly subscription.

I Like to ReadI Like to Talk

“Unicorn FTE” vs. OMD

OMD Clients use 11 FTEs on Average

Many clients are relying on a single FTE ‘Marketing Unicorn’ to handle everything, or they are searching to find and hire one of these rare creatures. (Unicorn = One person who is an expert in all types of marketing and can handle everything on their own.)

FTE

$5k / month

OMD

$5k / month

The fact is, an OMD Subscription rate is often equal to the cost of a single FTE. But with an OMD you’ve got a full team of highly specialized experts moving your marketing forward at the speed the market demands, often for the same price. With an OMD subscription, you’ll avoid the delays created by on-the-job learning, projects stacking up behind each other, vacations, sick days and recruiting. Even if you’ve already found your Marketing Unicorn, RSM can help by adding more marketing bandwidth to keep your marketing moving.

Anything you need…

The Outsourced Marketing Department subscription from RSM Marketing provides the subscriber with access to a comprehensive team of marketing specialists to complete nearly any marketing need. This service is delivered at a cost that is 30% less than the costs of employing an in-house team, providing ongoing training, and purchasing equipment and software. The subscription is set to a specific number of hours that can be applied to the full range of needs including marketing strategy, planning, project management, video production, photography, radio production, print design and production, website design and development, SEO, online marketing, social media management, content marketing, text marketing and much more. Download our OMD Guidebook for a more comprehensive overview on how you can leverage OMD for your marketing needs.

What is
Outsourced Marketing

7 Tips to Get 10x More Leads
from Your Website

The One Thing
Every Company Needs

Outsourced Marketing:
The Better Option For Your Business?

 

How Outsourced Marketing Works

Until recently, businesses of all sizes could rely upon traditional advertising methods to reach their audiences, whether B2C or B2B. Tactics like Yellow Pages advertising, trade shows, trade advertising, mass media, direct mail and the like worked well enough. Not anymore. And that’s actually a very good thing.

As the Internet has matured, businesses find that 1) they can finely target their audiences online and 2) they can build real lead generation engines to produce real inbound leads and new sales from their marketing efforts.

There’s one little problem, though. Online marketing has become a complex challenge typically involving 11 or 12 marketing skill sets. (See “What Skill Sets Does A Marketing Department Need” for more.) Do only the largest of businesses need these skills? No. Any middle market company from any industry needs these marketing skills for optimal sales returns along new strategic axes in their business. The challenge then becomes how to afford this marketing infrastructure.

That’s where outsourcing comes in, either partially or completely. Companies with some marketing infrastructure have the option to round out the marketing capabilities they don’t have in house. There are some functions, such as Search Engine Optimization and even Social Media, that really do need an expert team. Other functions like Web Development and the science of Lead Generation also benefit from a real expert team that does this full time and brings deep capabilities that escape most in-house teams. Additional functions like public relations, video, product photography, marketing technologies, data science and research that are typically outsourced can now be had through one relationship.

Of course, for companies with no marketing infrastructure, the opportunity to outsource their marketing can mean the difference between achieving their business goals and potentially floundering around for years.

Outsourced marketing works like fractional ownership. Companies can get fractional ownership of a marketing team and a marketing director (what RSM refers to as an entire Outsourced Marketing Department) for a fraction of the cost, usually the equivalent of one FTE. Because this team fires on all marketing cylinders, companies using outsourced marketing move faster along more strategic fronts than those who don’t. It’s mathematical. And because an outsourced marketing team is comprised of experts at the top of their game, there’s much less marketing waste, meaning less wasted time, money and energies.

For companies inclined to “give outsourced marketing a try,” RSM makes it very simple. No long term contracts, no lag time between efforts and results, no extensive planning prior to execution. Most companies have some very low hanging opportunities that can make a near immediate difference in their sales.

As with many other outsourced business functions, like accounting and human resources, marketing has become complex and difficult enough that utilizing an outsourced marketing team … just … works. For new and real business results, try and see the ROI for yourself.

RSM Marketing is one of the names spearheading this marketing revolution. Let us help you experience new marketing breakthroughs with our subscription services.

Outsourced vs. In-House Marketing

The RSM Marketing Approach to Outsourcing

Online growth, an increase in traffic, better ROI — these are just some of the goals we work toward with clients. Our primary objective is to help your business with improved business results. How we get there is unique for every client, but the ladder to success always starts with a marketing process that’s designed to finish multiple marketing tasks efficiently and immediately.

Step 1: Establish Monthly Subscription Budget
We provide an innovative Outsourced Marketing Department subscription model. Our flat-fee subscription gives you access to our large team of marketing professionals, without going over your budget, which can be tailored based upon your stragetgy.
Step 2: Establish Business Objectives and GO!
What do you want to see? More leads? More traffic? Better consumer engagement?

Your new, outsourced marketing team gets to know your business while knocking out the simple tasks that you’ve had to put on the back-burner.

Step 3: Organize and Communicate
You’ll “meet” with your marketing team weekly or bi-weekly. These deliberate, reoccurring meetings allow schedules, plans, budgets, and work to be passed back and forth between your team and ours.
Step 4: Data, Dashboards, Analysis
Data reigns. Clients receive a real-time dashboard consolidating all online activities. Our team analyzes the results and continually optimizes for more, and better, metrics.

Google Partner Agency

We have maintained our Google Partner status since 2013, when we were named as the first Google Partner Agency in the region.

Is your marketing department getting pricier by the day?

With new technologies and specialized skills required to effectively compete and win, it’s not going to get any cheaper. Save money, improve quality, and get a better return on your marketing investments. Business owners and C-level executives are using our Outsourced Marketing Department (OMD) to re-energize their organizations and gain a strategic advantage over competitors.

Questions?

If you want to learn more about OMD, call Mike directly and he’ll get you the information you need.

What exactly is an OMD?

Client Testimonials

Our Clients

Dozens of Talented Experts

with a team of 35+ marketing specialists!

Our Marketing Buffet Has All The Best Stuff Included

Marketing Strategy and Analytics
Marketing Strategy and Analytics
Web Design / Development
Web Design & Development
Identity / Branding
Identity & Branding
Social Media Management
Social Media Management
Print / Graphic Design
Print & Graphic Design
Video Production / Photography
Video Production & Photography

RSM can include the entire range of your marketing needs in your subscription because our team includes photographers, videographers, animators, web programmers, database coders, SEO/SEM experts, social media managers and more. See how our outsourced marketing services can help boost your online presence. Talk to our team today to get started.

Candor. Action. Curiosity.

The core values of RSM

RSM Wichita

316-444-3939
400 S. Commerce
Wichita, KS 67202

RSM Kansas City

913-735-3050
10000 Marshall Dr.
Lenexa, KS 66215

Email RSM

What is Outsourced Marketing PDF


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What is Outsourced Marketing

If you find it a struggle to achieve growth goals because you are under-resourced in marketing, this guide is for you!

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7 Tips to Get 10x More Leads from Your Website

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The One Thing Every Company Needs

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