We’re strategists who work toward measurable results. Our team of Pay-Per-Click (PPC) specialists focuses on generating the highest return on our clients’ investments. So with every campaign, we ask, “How can we set this client up for success?”
The Truth About PPC Management
PPC Management is about more than budget setting and bidding.
While these are important components, effective PPC Management is far more comprehensive. The end goal is conversions, but here’s how we get there:
Great content, website design and landing pages.
The right messaging, word choice and design in ads.
The most effective PPC tactics and conversion rate optimization.
We drive high-value conversions through—
- Paid Search
- Paid Social
- Display Advertising
- Programmatic Advertising
- Video Advertising
- Email Marketing
Programmatic Advertising Spotlight
Programmatic advertising is a popular buzzword, but what it actually entails can be a bit of a mystery.
So, here’s what clients need to know:
Programmatic ads are a part of an exclusive network of advertising inventory available for purchase to select advertisers, like RSM Marketing.
Advertisers who have a seat at the table purchase the following types of inventory through automated online bidding: Display Ads, On-site Videos, Commercials on Connected-TV Platforms like SlingTV.
We’re a Google Partner
RSM Marketing has demonstrated Google AdWords skill and expertise that exceeds industry performance averages. We’ve maintained our Google Partner status since 2013 when we were named the first Google Partner Agency in the Southeastern Kansas region.
To keep our Google Partner status, we must:
Pass annual exams across a wide range of online marketing specializations including Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, Shopping Advertising and Google Analytics reporting.
Consistently run campaigns that perform above industry averages for click-through, conversion and cost-efficiency.
How we work