Professional SEO for Construction Companies & Contractors
We get it: as the owner of a local construction company you’ve been through the wringer with other construction company SEO agencies promising results and talking over you but never delivering – well, anything.
Too many construction businesses expect new clients to find them with little guidance. In fact, in the construction industry, word-of-mouth referrals are the most popular form of marketing. SEO for construction companies can be difficult to get right and that’s why our SEO Agency is here to help!
Construction SEO Services are our specialty, and all of the local businesses we’ve helped can back that up!
Comprehensive SEO for Construction Companies of All Sizes
RSM Marketing takes an all-encompassing approach to search engine optimization for construction companies. We handle website optimization services, online directory submissions, content creation, social bookmarking, technical optimization, and reputation management. That’s pretty much everything down to the tiniest details that affect your ranking.
Our agency’s focus on SEO for contractors and other home service companies makes us a well-oiled machine that can consistently deliver higher search rankings for companies in the construction industry because that’s what we do.
Our holistic approach to SEO also paves the way for improvements to your online reputation and your overall business branding. For this reason, we actively update our tried-and-tested SEO processes based on constantly changing algorithms and data. Our SEO firm is dedicated to being at the top of our game and bringing that to bear for your benefit.
What is SEO for Construction Companies?
Search Engine Optimization (SEO) is the heart of all digital marketing services. It employs the strength of good content and the power of backlinks so websites can rank higher in the organic search results of Google, Bing, and Yahoo. Ultimately, the best SEO services increase website traffic and encourage visitors to become patrons of your business.
Construction SEO is a group of tactics tailored to specifically help those with businesses in the construction industry. Construction company SEO will help you be found more easily online. SEO is the process of making a website rank higher in the search engine results pages (SERPs). This is important because analytics shows that companies that hold the top spots get the most business. Therefore, by boosting your construction company’s SEO you can benefit from better visibility online and increased sales.
Some people assume that SEO is a simple process that only involves the insertion of a few keywords here and there. But our SEO specialists know better than that. This digital marketing strategy is a complex process that quickly evolves as the internet becomes a smarter body of connected data. It is constantly changing as the online community’s needs and demands change.
Our team at RSM Marketing stays updated on the latest trends and developments in SEO for construction companies. We help local contractors, home services, and even larger multi-location construction companies across the U.S. gain a solid online presence through comprehensive SEO services.
SEO Techniques We Use
Your SEO plan will be unique to your website and business. We’ll adapt the specific SEO tasks each month to fit where you are and where you need to go. Here is a basic overview of the SEO techniques we use.
The reason many SEO efforts fall flat is a lack of strategy. There are a million things to do with SEO and only so much time to do them in. We’ll uncover the areas to focus on to maximize your ROI.
An important step when onboarding new clients is a thorough website audit. Our team assesses every element of the website that can impact its SEO performance and then creates a report outlining the site’s strengths and weaknesses.
Keywords give you better insight into how people search and what they search for online. We optimize your content around high-value keywords to get your business in front of potential customers.
This primarily focuses on your site content and its optimization for organic search results. Optimization entices search engines and users to go through the conversion funnel with unique and compelling, keyword-rich content.
On-page optimization can include:
- Webpage copywriting
- Title tag optimization
- Meta description optimization
- URL & link optimization
- Robots.txt file & XML sitemap creation
- Schema.org data markup
- 404 & 301 error correction
- Internal linking
- Tracking setup
- Site speed optimization
Off-page SEO is all about link building. Building links from relevant sites to yours drives more traffic back to your website and assures search engines that it’s trustworthy.
Off-page optimization can include:
- Google Business Profile
- Guest blog post creation & placement
- Offsite content marketing
- Online magazine & news placement
Industry-Leading SEO Tools
Get the benefit of the industry’s best SEO tools without having to subscribe to a bunch of expensive platforms yourself. We have many SEO clients, so we can share the cost and pass the savings to you.
Local SEO Services
Local SEO is a must if you serve the public in a specific location—especially if you have a storefront. If you don’t come up in the search results and Google Maps listing when a local customer searches for your business type or service, you’ll likely lose them to a competitor who does.
Local SEO services with RSM are all about getting you in front of potential customers at those crucial moments.
Local SEO Techniques We Use
Local SEO uses many of the same strategies as national SEO, such as keyword optimization and Schema markup. But there are some specific techniques, too.
A local business listing is an online entry that contains your company’s Name, Address, Phone Number and Website URL (NAPW). Examples include Google Business Profile, Yelp and Foursquare. Facebook business pages are another type of local listing.
These listings can exist all over the Internet whether you create them or not. Google and Facebook, for example, will often create listings for businesses automatically in order to serve their customers’ search requests. You may be surprised how many listings you have.
Local business listings are often the first contact potential customers have with your business. Incorrect or outdated information (like your business hours or address) can muddle your local rankings and, worse yet, harm your reputation with customers by sending them to the wrong place at the wrong time.
We can help you get control of your local listings, fix incorrect information, and put your best foot forward. We can also help you create business listings in directories that are appropriate for your business, like Yelp or Angi.
Google Business Profile Optimization
Your Google Business Profile (formerly Google My Business) allows you to connect with customers on Google Search and Maps. (If you Google your business name and a special panel comes up with your information, that’s your Google listing.) Along with basic information about your business, you can share photos, reviews, menus, special offers, updates and more.
For construction companies specifically, RSM can help you manage and optimize your Google Business Profile to attract customers and improve your overall local construction SEO.
Get some sweet SEO knowledge on us.
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