About Us
RSM believes in helping middle-market principals around the country achieve breakthrough and lasting advantages in their businesses. How we do that is by making strategic marketing affordable, doable, and sustainable with an ROI that makes sense and mentality and relationship that is easy.
01
What we do is all the marketing stuff that clients really don’t want to do or manage themselves. Or, clients are leveraging our technologies.
02
RSM does all this work with a Kansas-based team of 35-40 professionals in Kansas City and Wichita. A normal subscription will utilize 11 skill sets, all in-house.
03
RSM invests heavily in marketing technologies and has proprietary “tech stacks” that go far beyond basic certifications such as “Google Partner.” RSM is able to offer clients technology advantages that are uncommon for a middle-market firm due to the size of the investments. RSM’s diversified and large client portfolio allows the firm to afford these investments.
04
RSM deploys “mental models” in support of its online marketing execution. Mental models are standardized frameworks to simplify and expedite marketing “art.” Many times these models are taken from best-of-class thinking outside the firm, and sometimes they are proprietary. Clients routinely benefit from these mental models as they are baked into everyday work, affecting: brand strategy, brand positioning, brand archetypes, ideal client mapping, journey storytelling, marketing strategy, ad concepts, and more.
RSM goes to market as a family of brands: Unravel SEO, 360Ideas, Hydraulic Studio, 360Directories.com, Wichita Consumer Research Center, Air Capital Drone Co., HowToAdvertiseOnSiriusXM.com.
RSM was founded in 2010 with the goal of turning the marketing category on its head, at least in the middle market. RSM has completed two mergers in order to provide clients with a robust, “under the same roof” team. RSM is twice an Inc. 5000 company and serves 500+ companies around the country.
Our Core Values
Candor
No hype, no blowing smoke. We won’t tell you a tactic is good when it’s not, and we don’t recommend things we wouldn’t do or use ourselves.
Action
Forget theory. RSM U is all about real, actionable insights you can put into use to improve your marketing ROI.
Curiosity
Marketing requires continuous learning and a burning curiosity about how to do things better. We pass what we learn on to you.
Company Leadership
The people supporting our talented team.
Bruce Rowley
Managing Partner
Mike Snyder
Managing Partner
Scott Schaper
President
Danny Humphrey
Director of Operations
Ashley Robinson
Client Service Director
Ashley Lundblade
Director of Hydraulic Studio
Scott Schaper
President
Ashley Robinson
Client Service Director
Danny Humphrey
Director of Operations
Peter Espinosa
Director of Hydraulic Studio
Heather Snyder
Senior Advisor, Outsourced Marketing
How we work
We provide marketing services to our
clients through an ongoing subscription
at a flat, monthly rate.
Outsourced Marketing Dept.
For businesses that need marketing manpower and their own dedicated marketing director to lead the change.
Managed Marketing Services
The marketing manpower without the marketing director. Ideal for businesses that have a marketing plan but need the resources to implement it.
Heather Snyder
Kansas City
316.444.3939 ext. 131
hsnyder@rsmconnect.com