Creating a blog is an effective way to grow a business. Good things come to those who wait, and the same concept must be followed while writing a blog. Blogging is not just about simply writing. There are various aspects that you have to maintain for better ranking and audience engagement.
Focusing on content publishing, ranking, targeting the right audience, and content creation would be best. Therefore, you need the right tools to start and lead the blog in a progressive direction.
In this article, we will enlist 9 tools every blogger should have to make their written content successful. We will also share the role and functioning of each tool besides just the writing aspects.
How Is Blog Writing Different than Normal Writing?
After reading this question, you might wonder if you already know the answer or not.
Blogging is not just about writing. It is an activity that needs consistency for posting content regularly online.
Consistency of content publishing is part of any good marketing strategy, which is applied through blogging. This strategy is a great way to draw organic traffic to your website. Moreover, blog writing is an excellent way to raise brand awareness.
E-commerce platforms can connect closely with their targets by connecting with them via blog writing. By understanding the user persona, you can provide informational content through blog writing to create an element of trust with customers.
The key difference between blogging and other types of writing is that the former is done either to promote a brand or to elicit some sort of response from the readers.
9 Best Tools That Every Blogger Should Have
If you’re starting your blogging career, you may need some help with online tools. Here, we have enlisted nine tools that can help you in the writing process.
1. Edit Pad
Blogging starts with writing and every writer’s playground is their text editor. Edit Pad’s online text editor is a good tool for this purpose. This online text editor includes a range of options that can assist you in writing error-free content.
The best thing about an online text editor is that it saves the written content automatically so that you don’t lose any data in case of emergency shutdown or connectivity issues.
This application requires no installation, as it can be accessed from any platform via a web browser. Moreover, this online notepad offers a range of quick utilities to improve the quality of writing.
- Features word count and character count
- Free and easy-to-use online tool
- Integrated tools like grammar checker and plagiarism checker
- Auto-saving option
- Feature to upload and download the document
Before publishing the content online, you must keep up with the website SEO to ensure you’re optimizing the content for search engines. This assistance is brought to you by the Ahrefs SEO tools suite that allows you to research keywords, analyze backlinks, and perform an SEO audit of your website.
Using Ahrefs to find the right keyword for your website’s content is easy. Besides keywords, Ahrefs provides you insights into a website’s performance. You can also use this tool to perform competitor analysis to learn about their backlinks and approach for higher SERP rankings.
- Allows performing keyword research
- Analyze the traffic on web pages
- Gives an SEO health score on your website’s quality
- Provides a complete backlink profile of a website
- Generates accurate data on keyword click distribution
3. Hemingway Editor
Readability is a very important factor that you have to consider when writing a blog post. Since blog posts have to be read by all, you have to make sure that you don’t make them too difficult to understand.
In order to keep your writing reader-friendly, you can take the help of Hemingway. Hemingway is an online tool that can detect readability problems in your writing and highlight them. This tool also gives your writing a readability grade that describes how difficult it is to read.
You can use this tool to reduce the number of passive voice sentences, difficult sentences and words, and adverbs in your post.
- Free to use
- No sign-up needed
- Paid desktop app available
- Ample formatting options in the editor
- Works quickly in real time
4. Grammar Checker by PrePostSeo
Proofreading your blog after spending hours of writing may seem like a hectic job. Sometimes, it takes more time to identify and correct the grammatical errors than to write the blog post itself. In this case, you can perform hours of work in a matter of seconds with the help of PrePostSEO’s grammar checker.
Unlike other online grammar checkers, this tool clears all grammatical errors with just one click. So now you don’t have to manually remove each spelling or preposition mistake. The grammar checker also identifies each mistake in different color coding.
- Supports over 30 different languages
- It also detects the language automatically
- One-click solution to clear all grammatical mistakes
- File uploading option in different formats
- Available as a Chrome extension
Since we are focused on delivering readable content in our blog posts, we also have to ensure that it is unique to meet the search engine requirements. Therefore, you can use the Linguix article rewriting service to rewrite blogging content.
This tool allows rephrasing each sentence individually for custom results. Writers can use this tool to enhance their skills and achieve better writing styles.
- Allows you to avoid plagiarism by paraphrasing content
- Let’s you paraphrase sentence by sentence
- Allows copying all text with one button click
- Provides multiple suggestions for rephrasing a sentence
Simple writing blocks are boring to read unless some colorful graphics are added to them. Canva is a graphic designer tool that gives you an easy way to create infographics and banner images for your blog.
Canva offers thousands of templates to create infographics, blog posts, featured images, or other graphics to support your content’s topic. It also provides a wide range of options for resizing and editing photos to enhance their quality.
- It gives the option to make the background transparent
- Easy-to-use editing toolkit for beginners
- Resize and flip images
- Use preset templates for quick graphic designing
7. Google Analytics
Google Analytics should be a must in your list if you are considering blogging. Google Analytics provides complete tracking of your website’s performance to illustrate the data with graphical representation.
You can get the necessary information on bounce rate, traffic source, unique visitors, and regional location of your visitors weekly or daily. Users will also get insights on the webpage’s performance and interaction.
- Custom report generation
- Insights on user engagement
- Provides regional data on a targeted audience
- Allows tailoring a campaign for blog posting
This tool is a platform that serves monitoring and management of social media content. Buffer allows you to manage and promote your blogging content via social media platforms and provides complete tracking of its activities.
You can schedule to post content on social media with Buffer so that you don’t have to access each platform manually. For example, you can publish content on your blog and schedule to post it via Buffer accordingly.
- Provides extension support for instant sharing of content.
- Allows access to all social media platforms from one dashboard.
- View and track interactions with top-performing social media posts.
- It gives an option to clip and view images.
- Supports service via a mobile application for instant access.
9. Google Search Console
If you’re looking for a free tool that helps to improve the optimization of your website, then Google Search Console is a perfect choice.
This tool analyzes various technical factors, including page experience, mobile usability, back-links, on-page SEO, and organic traffic on your web pages. It also gives you insights into the average click-through rate and ranking position on Google web pages.
- Gives data on average CTR
- Provides details on average positioning on Google
- Gives details on the number of clicks from your users
- Generates report on dwell time
- Allows to monitor and resolve on-page SEO errors
Outsource Your Blogging to RSM Marketing!
No matter how important blogging is to a digital marketing strategy, there’s no denying that writing search-engine-optimized and compelling blog posts on a consistent basis is a pain! While the tools we discussed in this post can provide some much-needed assistance, at the end of the day, it’s up to you to sit down and write the posts that will drive traffic to your website.
Running a business is tough and time-consuming. If you don’t have time to write blog posts yourself (it’s okay! We get it), RSM Marketing can help. Our expert blogging team has written thousands of blog posts for hundreds of clients across every industry. You can rely on us to craft meaningful content that will drive qualified traffic to your website.
Fill out the following form if you would like to have a conversation!
Want Some Help?
That’s what we’re here for! Whether you need some guidance on moving in the right direction or a whole lot of marketing muscle—the experts at RSM Marketing can make it happen.
Start with a simple conversation! Complete the form and one of our team members will be in touch.