Skip to content

Custom Web Design Based on Your Industry


A Tailored Approach to Web Design

Whenever you visit a webpage, the elements of web design are generally the same. From the layout of the page to the buttons, text blocks, and color schemes, but what makes a webpage truly stand out from another is the way in which those elements are used, and how they work together to convey a particular message. Each website serves a different purpose depending on the industry, and great web designers have mastered the ways in which they combine design elements based on a company’s professionalism, product, and/or service.

Take a look at the various types of web design based on the industry from food and beverage to e-commerce, entertainment, and travel web pages and the ways in which their designers have been able to communicate particular themes and depict the individuality of each. You may even notice design patterns that are specific to each category and possibly discover new ways to implement some of their strategies into your own website.

Custom Images and Content for Food and Beverage Website Design

Have you ever visited the webpage of a restaurant and noticed how the images are mouth watering and find a way to make you say, “I want to eat there!” Well, making a website that is built on the sensations that food evokes is essentially the point of web design in the food and beverage industry.

From custom imagery to easy-to-navigate menus, the experience should be just as favorable on the webpage as it is in the restaurant itself. Food and beverage web design also concentrates on the personality of the restaurant with trendy typography, a friendly theme/color palette, detailed information pages about the type of food customers are able to choose from, and, of course, SEO friendly methodology.

Corporate Websites Should be Sleek and Professional

For most corporate industry website design, the layout is the number one thing that separates the best from the rest. While you may have a lot to offer clients and customers, you want to avoid overwhelming them all at once and create a layout that is simple and decluttered.

Consider breaking down every section of your business on a sitemap so that you can provide content on your webpage that clearly establishes your company’s goals in a way that is simple to read and smooth to navigate. Another great way to increase traffic is by inviting users to sign up for a newsletter and offer them a complimentary gift in return.

Your Website is Your Brand in E-Commerce

E-Commerce has quickly become one of the most competitive and financially rewarding industries on the Internet. So, if you have hopes of your webpage succeeding in this industry, you will need to deliver a finished product that provides an exceptional experience for your customers.

Most users do not like navigating excessively throughout their web experience and creating easy-to-use menus with clear labeling and search functionality must be a priority. Customers also like to complete the transaction as quickly as possible. So, you will also want to find unique ways to highlight your products while also implementing numerous ways for users to purchase your product with various online and mobile-friendly payment systems.

Establish Credibility on Industrial B2B Websites

When it comes to the B2B industry, upfront profitability is not the only end goal. It is also about finding new ways to attract buyers, earn trust, and build long-term partnerships. A successful B2B website needs to be able to attract targeted customers with SEO friendly content and compel visitors to request a consultation to best fulfill their needs.

Customers also want proof that you have solved similar problems for customers like them in the past and implementing a quick way for visitors to view your project portfolio is the best way to do this. Lastly, your B2B website should be able to establish credibility with your customers and generate new leads for your business through high-grade, responsive design. 

Entertainment Websites Need Brilliant Graphics and Video

In the entertainment industry, it is crucial for you to be able to immediately captivate your audience. Your webpage should leave your visitors with a memorable experience that they look forward to visiting again. Modern entertainment websites should also incorporate effective logo design, social media, and interactive content delivery to reach their audience across multiple platforms and keep them coming back time and time again.

Small differences can add up when it comes to standing out from your competition. Regularly updating a photo and/or video gallery is a great way for any entertainment or media website to do this, and you might also find luck with designing and implementing a way for visitors to explore and search for upcoming events.

Stunning Imagery Brings Credibility to Travel Websites

Web design in the travel industry is best utilized when the web design creates a way to capture experiences and allow the client’s imagination to roam free. A travel website should be able to showcase amazing destinations while also providing them with a way to easily book their dream destination in the simplest way possible. Lastly, since today’s world is constantly on the go, your website should also have mobile compatibility for customers to freely access their travel plans no matter their current location.

Innovative and Elegant Web Design is Important in Every Industry

The needs of your customers are constantly changing, which means your digital platform must also keep up with them. The overall look and feel of your webpage is where you can ensure your visitors that you take their needs into consideration. Designing a flexible, innovative, and easy-to-use website makes for a great user experience.

Scott has a passion for growing companies using marketing and consulting with businesses to make their processes better. As a speaker and author, Scott loves to share knowledge and ideas. Scott is the President of RSM Marketing.

Want Some Help?

That’s what we’re here for! Whether you need some guidance on moving in the right direction or a whole lot of marketing muscle—the experts at RSM Marketing can make it happen.

Start with a simple conversation! Complete the form and one of our team members will be in touch.

Back To Top