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Content is Not the Question. It’s the Answer


“Do I need content?”

If you have an ongoing content strategy in place, then you can stop reading this post right now. If you do not, however, and you’ve actually asked yourself this question before (however briefly), then we have a few words to share. As the title of this post would suggest, I’ve already answered your question: content is not the question. It’s the answer. And here’s why.

Why Content is The Answer

It is the answer to how you’re going to grow your business. To gain more customers. To inspire loyalty in your brand. To establish yourself as an expert and a leader in your field. Through consistent, persistent, and remarkable effort, content will improve your search results. It will promote your business. It will entertain, educate, and enlighten the people you wish to do business with.

You have nothing to lose with more content. You have nothing to lose with more blog posts, social media posts, videos, photos, webinars, case studies, photo galleries, infographics, surveys, and email newsletters. You have nothing to lose and everything to gain.

So What’s Holding You Back?

If you can’t see the limitless value that content can give you, then we might have nothing left to talk about here. But if everything I mentioned above sounds downright exciting to you, then the real question you should be asking is this: What’s holding me back from creating it? Is it:

  • lack of time?
  • lack of ideas?
  • lack of manpower?
  • lack of resources?
  • lack of budget?
  • lack of will?

There’s an answer to each one of these. Each one of these reasons for not producing the content that benefits you and your users has a solution. Whatever your situation, turn to Google, your business associates, your best friends, and get the answers you need. Ask for help. Outsource. Brainstorm. Most importantly: craft a concrete content strategy and make its implementation a priority for you.

Yes, good content takes time. It takes effort, especially when you don’t want to do it and you’d rather focus your already stretched-thin energies on the immediate things. But content is the answer to achieving all of your goals. Start small. Commit to one new blog post a month. Soon you’ll be doing it once a week. Twice a week even. Be honest with what you can handle and go from there. And even when it gets tough, keep at it. Content is a long-term strategy that will reap you limitless benefits.

Joshua Schaper is a Content Specialist at RSM Marketing who focuses on blog strategy and production. He has worked at RSM since 2020 and is passionate about delivering high-quality, relevant search traffic to our clients. When he's not writing, Josh loves to play basketball, listen to hip-hop music, and play video games.

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