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Law Firm Advertising

Legal Practice Marketing that Yields Results

Building a successful legal practice is challenging, there’s lots of competition and it can be tough to get ahead. After all, potential clients don’t magically come to you- you have to go out and win them.

Legal practice marketing helps law firms reach their target audience, build their brand, and attract new clients.

Law firm advertising - - rsm legal 01

Marketing for Lawyers is a Key Part of Building a Successful Legal Practice

The rise of the internet has changed the way law firms market themselves. These days, potential clients are more likely to find you online than in the Yellow Pages. Digital marketing ensures that your firm is visible where it counts — on search engines, social media, and legal directories.

At RSM Marketing, we offer a full suite of marketing services for law firms, from website design to SEO and social media marketing. We’ll help you create a strong online presence that converts leads into clients and clicks into cases.

Why You Need Marketing for Your Law Firm

Picture this: you’re a personal injury lawyer in Missouri. A potential client has just been in a car accident and is looking for a lawyer. They quickly Google search for “personal injury lawyer near me” and visit the websites for the first few listings they see.

If your law firm doesn’t appear in the search results, or if your website is outdated and difficult to navigate, that potential client will move on to one of your competitors, and you’ll lose business.

Meanwhile, you’re more likely to convert that lead into a paying client if your website is well-designed, informative, and easy to use. So, which route would you prefer your law firm take?

If it’s the latter, here are essential digital marketing services to help your firm get there:

Social Media Marketing

Social media platforms like Facebook, Twitter, and LinkedIn offer a great way to connect with potential clients and referral sources. Current platforms provide unique opportunities for law firms to market their businesses.

Create engaging posts, run interactive polls, share blog posts and articles, run targeted ads, join or create relevant groups — the possibilities are endless. Don’t be afraid to experiment and find what works best for you and your firm.

RSM Marketing will help you create and execute a social media marketing strategy that gets results. Our social media marketing services include

  • Social Media Management
  • Strategy Development
  • Copywriting & Content Creation
  • Competitor Research
  • Social Listening
  • Graphic Design & Photo Editing
  • Analysis & Reporting
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Search Engine Optimization (SEO)

SEO is the process of optimizing your website to rank higher in search engine results. The higher your site ranks, the more likely prospective clients will find you.

When a person searches for a lawyer online, they’re most likely to click on one of the first few results. If your law firm’s website is buried on page 10 of the search results, you get zero traffic.

So how does one land on page one of the search results? For starters, you’ll need great content, relevant keywords, and a robust link-building strategy.

We’ll help you improve your search engine rankings with the following SEO services:

  • Website Audit & Analysis
  • Local SEO
  • Keyword Research
  • Content Creation
  • Link Building
  • Google My Business Optimization
  • Metadata Optimization
  • Analysis & Reporting

Website Design and Development

Potential clients will often get their first impression of your law firm through your website. It needs to look professional and be easy to navigate. For law firms, a website helps you release timely news, list your services, post articles and blog content, and showcase your experience.

For example, if you’re a divorce lawyer, you can provide statistics and examples of high-asset divorce cases you handled on your website. This will help you attract clients who have a need for your specific services.

However, building a high-performance website is not as easy as using a pre-built template — especially if you want it to rank well in search results. It takes a lot of time, effort, and expertise.

Our team of legal marketing consultants will help you create or redesign your website through the following web development services:

  • CMS Integration & Configuration
  • Plugin Development & Customization
  • Graphic Design
  • Custom Coding
  • Website Speed Optimization
  • Responsive Web Design
  • Schema Markup Implementation

Pay-Per-Click (PPC) Advertising

PPC is a form of online advertising in which law firms can pay to have their brand appear on various platforms. This could mean a sponsored result on a search engine or an ad on a website that’s relevant to your law firm’s practice area.

Unlike organic SEO, which can take months to show results, PPC starts working almost immediately. You can create highly targeted ads and only pay when someone clicks on them.

It’s a great way to kickstart your traffic and get in front of potential clients who might not find you otherwise.

  • Our PPC services include:
  • Paid Social
  • Paid Search
  • Display Advertising
  • Remarketing
  • Email Marketing
  • Programmatic Advertising
  • Video Advertising
  • SEO

Content Marketing

Content is the foundation of any good marketing strategy. Your website, blog posts, articles, infographics, and social media posts all fall under this umbrella.

Content marketing attracts and engages potential clients by providing them with valuable, relevant, and engaging information.

It’s not about selling — it’s about building relationships. When potential clients see that you’re an expert in your field and are interested in helping them, they’ll be more likely to reach out to you when they need legal services.

Plus, Google loves great content. The more high-quality content you have on your website, the higher you’ll rank in search results.

Our content marketing services include:

  • Blog Management
  • Article Writing & Publishing
  • Social Media Management
  • Infographic Creation
  • Lead Nurturing & Drip Campaigns
  • Video Production
  • Reputation Management
  • Analysis & Reporting

Work with a Team of Legal Marketing Experts

When it comes to law firm marketing, you can’t go wrong with a team of experts. RSM Marketing is a collection of creatives, strategists, and technologists who are passionate about marketing and have a deep understanding of the legal industry.

We’ll work with you to create a custom marketing strategy that fits your law firm’s needs and helps you reach your goals.

Get in touch with us today to learn more about our services and how we can help you grow your law firm.

Law firm advertising - - heather snyder

Heather Snyder

Kansas City
316.444.4377 ext. 131
hsnyder@rsmconnect.com

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