Paid Ad Sizes (All: Google, Social & OHT)

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Display

Facebook Display

PLACEMENT DIMENSIONS FILE TYPE MAX SIZE
Feed, Right Column, Instant Article, Marketplace, Search, Audience Network, Carousel, and Messenger 1200×628 and 1080×1080 to 1200×1200 PNG or JPEG 30MB
Stories 1080×1920 (1080×1420 “safe area”) PNG or JPEG 30MB

INSTAGRAM DISPLAY

PLACEMENT DIMENSIONS FILE TYPE MAX SIZE
Feed and Carousel 1080×1350, or 1080×1080, to 1200×1200 PNG or JPEG 30MB
Stories 1080×1920 PNG or JPEG 30MB

PINTEREST DISPLAY

PLACEMENT DIMENSIONS FILE TYPE MAX SIZE
Pin 1000×1500 (virtual inch on bottom “safe area”) PNG or JPEG 32MB

LINKEDIN DISPLAY

PLACEMENT DIMENSIONS FILE TYPE MAX SIZE
Feed 1200×628 PNG, GIF, or JPEG 5MB
InMail 300×250 PNG, GIF, or JPEG 40KB
Right Column – Static 300×250 PNG, GIF, or JPEG 40KB
Right Column – HTML5 300×250 HTML5 200KB

Twitter Display

PLACEMENT DIMENSIONS FILE TYPE MAX SIZE
Feed 1200×675 PNG or JPEG 3MB

TikTok Display

PLACEMENT DIMENSIONS FILE TYPE MAX SIZE
BuzzVideo, TopBuzz, Babe 1200×628 PNG or JPEG ~

Google ADs (most common sizes)

PLACEMENT DIMENSIONS FILE TYPE MAX SIZE
Large mobile banner 320×100 PNG or JPEG 150KB
Half page 300×600 PNG or JPEG 150KB
Medium Rectangle 300×250 PNG or JPEG 150KB
Leaderboard 728×90 PNG or JPEG 150KB
Large rectangle 336×280 PNG or JPEG 150KB

OHT Display (can also be used for Google)

PLACEMENT DIMENSIONS FILE TYPE MAX SIZE
Billboard 970×250 PNG, GIF, or JPEG 200KB
Smartphone Banner 320×50 PNG, GIF, or JPEG 200KB
Leaderboard 728×90 PNG, GIF, or JPEG 200KB
Super Leaderboard/Pushdown 970×90 PNG, GIF, or JPEG 200KB
Portrait 300×1050 PNG, GIF, or JPEG 200KB
Skyscraper 160×600 PNG, GIF, or JPEG 200KB
Medium Rectangle 300×250 PNG, GIF, or JPEG 200KB
20×60 120×60 PNG, GIF, or JPEG 200KB
Native (only the image, headline, logo, CTA will be separate assets provided) 1200×627 PNG, GIF, or JPEG 200KB

Display

Facebook Display

PLACEMENTDIMENSIONSFILE TYPEMAX SIZE
Feed, Right Column, Instant Article, Marketplace, Search, Audience Network, Carousel, and Messenger1200×628 and 1080×1080 to 1200×1200PNG or JPEG30MB
Stories1080×1920 (1080×1420 “safe area”)PNG or JPEG30MB

INSTAGRAM DISPLAY

PLACEMENTDIMENSIONSFILE TYPEMAX SIZE
Feed, Right Column, Instant Article, Marketplace, Search, Audience Network, Carousel, and Messenger1200×628 and 1080×1080 to 1200×1200PNG or JPEG30MB
Stories1080×1920 (1080×1420 “safe area”)PNG or JPEG30MB

PINTEREST DISPLAY

PLACEMENTDIMENSIONSFILE TYPEMAX SIZE
Pin1000×1500 (virtual inch on bottom “safe area”)PNG or JPEG30MB

LINKEDIN DISPLAY

PLACEMENTDIMENSIONSFILE TYPEMAX SIZE
Feed1200×628PNG, GIF, or JPEG5MB
InMail300×250PNG, GIF, or JPEG40KB
Right Column – Static300×250PNG, GIF, or JPEG40KB
Right Column – HTML5300×250HTML5200KB

Twitter Display

PLACEMENTDIMENSIONSFILE TYPEMAX SIZE
Feed1200×675PNG or JPEG3MB

TikTok Display

PLACEMENTDIMENSIONSFILE TYPEMAX SIZE
BuzzVideo, TopBuzz, Babe1200×628PNG or JPEG~

Google ADs (most common sizes)

PLACEMENTDIMENSIONSFILE TYPEMAX SIZE
Large mobile banner320×100PNG or JPEG150KB
Half page300×600PNG or JPEG150KB
Medium Rectangle300×250PNG or JPEG150KB
Leaderboard728×90PNG or JPEG150KB
Large rectangle336×280PNG or JPEG150KB

OHT Display (can also be used for Google)

PLACEMENTDIMENSIONSFILE TYPEMAX SIZE
Billboard970×250PNG, GIF, or JPEG200KB
Smartphone Banner320×50PNG, GIF, or JPEG200KB
Leaderboard728×90PNG, GIF, or JPEG200KB
Super Leaderboard/Pushdown970×90PNG, GIF, or JPEG200KB
Portrait300×1050PNG, GIF, or JPEG200KB
Skyscraper160×600PNG, GIF, or JPEG200KB
Medium Rectangle300×250PNG, GIF, or JPEG200KB
20×60120×60PNG, GIF, or JPEG200KB
Native (only the image, headline, logo, CTA will be separate assets provided)1200×627PNG, GIF, or JPEG200KB

Video

Facebook Video

PLACEMENT DIMENSIONS FILE TYPE MAX SIZE
Feed, Instant Article, Marketplace 16:9, 1:1, 4:5, 2:3, or 9:16 MP4 or MOV 4GB, 240min
Carousel 1080×1080 MP4 or MOV 4GB, 240min
In-stream 9:16 to 16:9 MP4 or MOV 4GB, 15sec
Audience Network 9:16 to 16:9 MP4 or MOV 4GB, 121sec

Instagram Video

PLACEMENT DIMENSIONS FILE TYPE MAX SIZE
Feed 1:91:1, 1:1, or 4:5 MP4 or MOV 4GB, 120sec
Stories 1080×1920 MP4 or MOV 4GB, 15sec
Carousel 1080×1080 MP4 4GB, 60sec

Pinterest Video

PLACEMENT DIMENSIONS FILE TYPE MAX SIZE
Pins 1:1, 2:3, or 9:16 MP4, MOV, or M4V 2GB, 15min

Twitter Video

PLACEMENT DIMENSIONS FILE TYPE MAX SIZE
Feed 16:9, or 1:1 MP4 or MOV 1GB, 2min 20sec

TikTok Video

PLACEMENT DIMENSIONS FILE TYPE MAX SIZE
In-Feed 9:16 (Vertical), 1:1 (Square), or 16:9 (Horizontal) .mp4, .mov, .mpeg, .3gp, or .avi 500MB, up to 60sec
BuzzVideo, TopBuzz, Babe 16:9 or 1:1 .mp4, .mov, .mpeg, .3gp, or .avi 1GB, 2min 20sec

LinkedIn Video

PLACEMENT DIMENSIONS FILE TYPE MAX SIZE
Feed 490×360, 640×360, 640×480, 960×720, 1280×720, 1440×1080, or 1920×1080 MP4 200MB, 30min

YouTube Video

PLACEMENT DIMENSIONS FILE TYPE MAX SIZE
Video 426×240, 640×360, 854×480, 1280×720, 1920×1080, 2560×1440, or 3840×2160 MOV, MP4 128GB, 12hr

OHT Video

PLACEMENT DIMENSIONS FILE TYPE MAX SIZE
Video 16:10, 16:9, 4:3, or 5:2 (1920×1080 max) MP4, MOV, or M4V 100MB, 60sec

Video

Facebook Video

PLACEMENTDIMENSIONSFILE TYPEMAX SIZE
Feed, Instant Article, Marketplace16:9, 1:1, 4:5, 2:3, or 9:16MP4 or MOV4GB, 240min
Carousel1080×1080MP4 or MOV4GB, 240min
In-stream9:16 to 16:9MP4 or MOV4GB, 15sec
Audience Network9:16 to 16:9MP4 or MOV4GB, 121sec

Instagram Video

PLACEMENTDIMENSIONSFILE TYPEMAX SIZE
Feed1:91:1, 1:1, or 4:5MP4 or MOV4GB, 120sec
Stories1080×1920MP4 or MOV4GB, 15sec
Carousel1080×1080MP44GB, 60sec

Pinterest Video

PLACEMENTDIMENSIONSFILE TYPEMAX SIZE
Pins1:1, 2:3, or 9:16MP4, MOV, or M4V2GB, 15min

Twitter Video

PLACEMENTDIMENSIONSFILE TYPEMAX SIZE
Feed16:9, or 1:1MP4 or MOV1GB, 2min 20sec

TikTok Video

PLACEMENTDIMENSIONSFILE TYPEMAX SIZE
In-Feed9:16 (Vertical), 1:1 (Square), or 16:9 (Horizontal)MP4, MOV, MPEG, 3GP, or AVI500MB, up to 60sec
BuzzVideo, TopBuzz, Babe16:9 or 1:1MP4, MOV, MPEG, 3GP, or AVI1GB, 2min 20sec

LinkedIn Video

PLACEMENTDIMENSIONSFILE TYPEMAX SIZE
Feed490×360, 640×360, 640×480, 960×720, 1280×720, 1440×1080, or 1920×1080MP4200MB, 30min

YouTube Video

PLACEMENTDIMENSIONSFILE TYPEMAX SIZE
Video426×240, 640×360, 854×480, 1280×720, 1920×1080, 2560×1440, or 3840×2160MOV and MP4128GB, 12hr

OHT Video

PLACEMENTDIMENSIONSFILE TYPEMAX SIZE
Video16:10, 16:9, 4:3, or 5:2 (1920×1080 max)MP4, MOV, or M4V100MB, 60sec
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