An Outsourced Marketing Department for the Cost of a Single Employee
We’re the originators of the Outsourced Marketing Department, a.k.a. the OMD.
This is a monthly flat-fee subscription that gives you access to an experienced marketing department—without all the strings attached. You know, like managing your own team and paying for all those hefty SG&A costs.
Hundreds of companies across the U.S. are taking advantage of our unique outsourced marketing agency model that provides enterprise-level marketing at a consistent, accountable and transparent cost.
Why Our Clients Love our Outsourced Marketing Department
How Outsourced Marketing Works
Every OMD client is paired with their own RSM marketing director who leads an in-house team of marketing specialists. This marketing director is dialed into your business goals and creates the roadmap to achieve them.
Our monthly subscription makes it easy to perform consistent marketing services, while also making room for real-time adjustments in an evolving business environment.
Let's Talk Strategy. Contact Us Now.
ONBOARDING
How Onboarding Operates
Our onboarding experience is crafted to ensure your digital marketing success. Throughout the process, you’ll be encouraged to collaborate and openly share your experiences – both positive and challenging – with your dedicated marketing team. This collaborative effort allows us to thoroughly understand the ins and outs of your marketing goals and what defines success for your business.
Your Kickoff Meeting: we will cover the services included in your marketing plan and introduce our team of specialists. We set initial expectations and go over the onboarding questionnaire you will be asked to fill out prior to the meeting.
The RSM Account Team
Marketing Team
Marketing Support
Above the surface, they make everything look—well, easy. After all, they’ve had a lot of practice doing what they do. But! What you don’t see is our team of in-house specialists diligently maintaining multiple service lines on behalf of your business.
There are at minimum three individualized service specialists working on a client account at any given time. (Could you imagine hiring internally for that?)
ONGOING
The beauty of the OMD is that it can run as hands-on or hands-off as you would like it. For many of our clients, this newfound freedom allows them to focus on other pressing areas of their business. Based on your needs, our team will set up bi-weekly or monthly meetings to touch base and collaborate as well as discuss expectations and upcoming needs.
Our clients see measurable results and discuss key performance indicators routinely with their Marketing Directors. With digital campaigns, clients can also check in on their ads’ performance whenever they like through a real-time dashboard customized just for them.
RSM Clients Discuss Their
Outsourced Marketing Departments
Josiah and his RSM Marketing Services team dove into our new web chat system to help build out our service support AI, a system they were relatively new to. Immediately delivered results as if they had been working in this system for years! Tremendous content flow awareness driven by their extensive experience with consumer digital interaction.
So far, so good. We are in the honeymoon phase with them and I’m already impressed with their communication, weekly meetings, ideas, and ability to execute items fairly quickly. A big change from our prior marketing company for 15 years. Time will tell on the results. I’m confident they will achieve the goals we have put in front of us.
RSM is a true find. They are the full, five-star package — talented, professional and responsive. They immediately jumped on our project and tackled it with admirable creativity as well as technical know-how. Very, very happy with the end result.
I just started my journey with RSM and so far I am extremely satisfied. Their team is very helpful and they put a lot of effort into figuring out what I want to get out of their services to best suit my SEO needs. I definitely recommend them!
RSM has made a SIGNIFICANT difference in our marketing strategy. With RSM’s help, we’re able to get everything we need in one place.
We have been very pleased with the service, knowledge and expertise that RSM has provided us in our corporate social media development plans. Looking forward to seeing our sales grow through this new media.
RSM is a great partner of ours. They are patient with our questions and are always willing to help us brainstorm ways to maximize our web presence.
The team at RSM is absolutely amazing. Their creativity and professionalism is second to none. They find smart solutions for your project needs…very impressive work.
Frequently Asked Questions
The Outsourced Marketing Department is our team of on-staff marketing professionals who act as our clients’ complete marketing team with, or without a Marketing Director on your side!
The Outsourced Marketing Department can provide a range of services, including market research, brand development, content creation, social media management, email marketing, SEO, PPC advertising, website design and development, video production, media buying and more.
The Outsourced Marketing Department offers several benefits, including cost savings, access to specialized expertise and marketing technology, scalability, and flexibility.
When choosing an outsourced marketing department, consider factors such as their experience, industry knowledge, reputation, pricing, communication, and cultural fit. When choosing a marketing partner, it’s not only important to be impressed with pricing and expertise, you should also like the way your marketing team works with you. Communication protocols, agility, and timeline expectations should align with your marketing partner.
The cost of Outsourced Marketing varies depending on the scope and complexity of the services provided, the size of the outsourced team, and the number of hours allocated for your company is a big deciding factor in your cost calculation. The average OMD (Outsourced Marketing Department) is about the cost of one FTE (full-time employee).
At RSM, we ensure success by defining goals and tracking results. Our clients are equipped with a proprietary dashboard that carefully measures and reports the metrics most important to your marketing strategy in real-time. RSM is managed to the EOS (Entrepreneurial Operating System) standard, ensuring our workflows move efficiently and balls are not dropped.
Your Outsourced Marketing Department will work closely with a company to understand its brand, values, and messaging, and will ensure that all marketing activities align with these elements. This can include developing brand guidelines and style guides, providing regular updates and feedback, and collaborating closely with the company’s internal teams. Because our team is in-house, we avoid missed communication, bottlenecks and lost information. All of our clients’ work is housed in our shared systems and team members are cross trained on all clients in their department. This attention to detail in our operations guards against hiccups or road bumps, even if staff changes occur on our side.
Yes, we’ve found in our 12+ years as a marketing agency, that things like the size of your company, your goals and your necessary tactical mix are more important than industry niche when it comes to successful results.
The Outsourced Marketing Department has a closer, more collaborative relationship with our client’s internal teams. We want our clients to see us as an extension of their team. We earn this privilege by conducting regular, in-depth status meetings weekly or bi-weekly calls with you. Understanding your goals, changes in your company such as new products or service regions, all help us to be a better partner and achieve better results through your OMD.
Schedule a conversation with us! During our conversation, we’ll discuss your goals, company history, any marketing efforts currently underway, your budget, and your timeline expectations for ROI on your marketing investment. If you’re a good fit for The OMD, we’ll send a quote to you within 24 hours with a detailed scope of work and pricing. We can start in as little as one week after an agreement is in place.