As more people head online to find plastic surgeons, practices have to change the way that they advertise themselves. The old methods that you may have used in the past are not as effective as they once were, and it’s important that you adopt modern methods.
Online plastic surgery advertisement is one of the most effective tools you have at your disposal. However, using paid ads effectively can be difficult and it is important that you develop the right strategy if you want to see a good return on your investment. Read on to learn more about plastic surgery ads and how to use them to your advantage.
What is PPC advertising?
PPC advertising is one of the most popular forms of online advertising, and it’s growing in popularity every year. It stands for Pay Per Click, which means that you only pay when someone actually clicks an ad and is redirected to your website.
You can target users based on their location, age, gender, and other interests. The ads will appear on Google searches and will be linked to certain keywords in the search terms.
Why is PPC advertising so effective for plastic surgeons?
You might be wondering why PPC advertising is so effective for plastic surgeons, and the answer is simple. People who are searching for a plastic surgeon in their area will usually begin with a Google search.
For example, they may type in “cost of breast implants in [insert your city here].” If you create ads that show up for this keyword, this gives you an opportunity to get in front of potential patients and give them a strong reason to choose you.
Other benefits that you receive from PPC advertising include:
- Targeted traffic that can be converted into paying patients
- Quick results
- The chance to test different keywords and see which ones are most effective
- Easy to manage your budget
Here are tips for plastic surgeon PPC management.
PPC ads can be very effective but they are also difficult to get right. If you are in the process of developing your own ad campaign, here are some important tips to keep in mind.
1. Set a Goal
Having a clear goal is important with PPC ads. If you don’t know why you are advertising or what your goal is, then it will be difficult to track your progress.
A good example of a plastic surgeon’s PPC goal would be to get 15 new patients to book a consultation per month. If you set this as your target, it makes it easier to monitor the results and understand if your ads are effective or not.
2. Focus on Local Keywords
When you create your ads, it’s important to focus on keywords that will be most relevant to local patients. That means using the city or state name, and even some more specific geographic indicators, like neighborhoods. You are trying to attract potential patients, so you only want people in the local area to click on your ads. Otherwise, you are paying for clicks from people that will never book a consultation because they are not nearby.
3. Set a Budget Cap
As mentioned earlier, it’s possible to set a budget for your PPC ads. It is important that you do so because, otherwise, you are at risk of spending more than you can afford on advertising. It’s best to set a budget cap and focus on getting clicks from the right people rather than getting as many clicks as possible. If you target the right keywords, you can get a lot of new patients without spending too much money.
4. Create High-Quality Landing Pages
When you click on PPC ads, they will take you to a landing page on a website. It’s important that these pages are high-quality and appealing to users. The content should be clear and well written, and ideally, it should include images to draw the user’s eye. You only have a short window to capture people’s attention and encourage them to learn more, so briefly outline the benefits of the procedure and your expertise and credentials on your landing page.
5. Track Progress
You should monitor the results of your PPC campaign so you can keep track of how it is performing. You can do this by recording metrics like clicks, conversions, and the average cost per click. Altering your strategy based on the results ensures that you are always making effective use of your budget.
If you are struggling to use cosmetic surgery ads to boost your practice, we are here to help. We have years of experience developing PPC campaigns that get results without breaking the bank. Get in touch today to find out how we can help you grow your practice.