Getting patients to book a consultation is the biggest hurdle for plastic surgery practices. Once they are through the door, the chances of them continuing with treatment are high, but getting that initial consultation can be a challenge. Unfortunately, for many plastic surgeons, digital marketing is an area that doesn’t get enough attention.
Build your patient base with internet marketing for plastic surgeons.
A comprehensive plastic surgery digital marketing strategy can help you strengthen your brand and increase the conversion rate on your website, so those visitors book consultations and become patients.
We are experts in internet marketing for plastic surgeons and we can help you grow your patient base using a number of different strategies including SEO, content marketing, social media marketing, paid ads and website development.
By developing a strong digital marketing strategy, you can drastically increase your online reach and boost your conversion rate, so you get more new patients than ever before.
Your website is the first impression most people will have of your plastic surgery practice, and it needs to be designed with conversion in mind.
It doesn’t matter how good your digital marketing strategy is if potential new patients can’t find you online or don’t engage with your site once they land on it. That first impression is crucial and if your site doesn’t look professional, it erodes trust in your practice.
You need to have a website that ranks well organically, so people are able to find you. Once they are on your site, it needs to be easy for them to get in touch or book an appointment.
Getting your website to rank well organically in search engines is the holy grail for any plastic surgeon. Plastic surgeons must focus on local SEO. Patients are searching for a facility that is located nearby, so they will use terms with geographical indicators like city names.
You need to rank for very specific keywords that potential new patients are searching for when they want to book a consultation with an experienced surgeon.
Our SEO service provides:
- Keyword research and monitoring
- Local SEO
- Competitors analysis
- Conversion optimization
- Advanced reporting
It’s important to have a PPC advertising strategy in place for your plastic surgery practice. Paid ads allow you to target a very specific audience, and they are perfect for building awareness of your brand.
By targeting people based on their search history or demographic information, you can quickly build an online presence where potential new patients see that you are an authority on cosmetic surgery and that they should book a consultation with you.
Managing your budget properly is crucial for the success of PPC campaigns and this is one area where many practices go wrong.
Our PPC service includes:
- Keyword research
- Budget management and bid strategy
- Landing page optimization
- Advanced reporting
- Retargeting strategy
Social media marketing provides another opportunity for you to connect with potential patients. By sharing content that is relevant and of interest, you can boost your presence online and reinforce your authority as an expert in cosmetic surgery. We specialize in plastic surgery social media strategies and we will work with you to develop a plan that engages your audience, builds awareness about your brand, and creates new opportunities for patients to connect with you.
Our social media marketing service includes:
- High-quality posts
- Increased engagement
- Cross-platform strategy
Content marketing is another important tool for any plastic surgeon. You need to create valuable content that engages your audience and establishes you as an authority in the industry.
This ensures that people searching for a quality cosmetic surgery center find you when they do their research. Quality content also makes them more likely to trust your practice and choose you. Content has SEO benefits because it reinforces your authority in the industry.
Our content creation service includes:
- SEO-friendly copywriting
- Website content
- Blog posts
- Landing page copy
In order to succeed in the digital space, you need a multi-faceted approach that covers web design, SEO, social media marketing, content marketing and paid ads.
We are an expert digital marketing company able to offer you all of these services in one package. Our team will work with you to understand your goals, so we can determine the best approach. If you want to grow your practice through digital marketing, get in touch to discuss your options today.