Marketing Campaign Reporting
Every Marketing Campaign requires careful and accurate reporting to inform each service area of the campaign. Whether your campaign includes just paid Ad Management, or a combination of organic marketing like SEO, Blogging, Email Marketing and Social Media, there are Key Performance Indicators (KPIs) that must be reported and scrutinized to inform the next stage of the campaign.
From the outset of your campaignAt the beginning of any campaign we establish KPIs of success. After launch, we provide live reporting dashboards for visibility and will set a meeting at a cadence that works with your schedule to report on our KPIs. We can also send reports via email to anyone on your end who would like to look at the data.
During our meetings we will provide analysis and strategic recommendations as we move forward, as well as discuss future marketing opportunities for your brand.
Can I just check Google Analytics and call it good?
Most companies working with RSM didn’t, at first, realize how much data is produced for each of the marketing tactics that are part of their OMD. Just having a website produces a lot of data and if you’ve ever ventured into Google Analytics, you can get lost very quickly or get into some deep rabbit holes. There is so much data to consume, you don’t know where to start, what’s important and how to respond.
If there is an eCommerce portion of your website or it’s the primary function of your website, then the sheer number of critical data points skyrockets. Let’s call just the normal traffic and use of your website the base data layer. When you add professional organic marketing like Search Engine Optimization or a Social Media Campaign to your Marketing Mix, new user-interaction data are layered on top of your base layer. When you start to advertise based search trends (useful for targeting the ads), and actually start paying for clicks to certain web pages, that level of data interaction is enormous.
Marketing Data Analysis seems like a full-time job when you realize you need data to inform your next ad campaign, or open up a new service line, or increase your prices or even start a new marketing tactic.
How Does RSMs Marketing Reporting Work?
Well, we’re crazy data-nerds, that’s how. But some more specificity would be helpful. The longer answer is we connect our reporting and data visualization engine to every single data source possible for your account. I’ll bet you can think of some easy sources, like Google Analytics or Facebook. While there are 100s of data sources, typically RSM will connect a dozen or more for each account.
- Google Analytics
- Google Search Console
- Google Ad Manager
- Google Tag Manager
- Google My Business
- Google Sheets
- Bing Webmaster Tools
- Facebook Business Manager
- Linked In
- Your Website
- Microsoft Ads
- Majestic
- Backlink Manager
- Rank Tracker
- Site Auditor
- Yext
Our Marketing Data Reporting Process
We know what matters most: Top-line Growth and Marketing ROI. That's what we deliver.
Transparency
Our job is to steward the dollars you’ve entrusted to us into noticeable results. That means providing back clear, understandable, meaningful metrics to you real-time.
Full Customization
Your business is unique. Your message is unique and your marketing has been customized to your audience. So why are boilerplate reports even a thing? At RSM, your business goals, and your marketing RESULTS are posted daily for viewing.
Not just impressions and clicks – dollars and cents.
Pivoting is Built In
What good is all this data if you can’t act on it – throughout the month? Each call may mention what’s been done, but the focus is interpreting your campaign data to make a new decision and Pivot Into Greater Success.
How we work