The principals at RSM Marketing have faced the Great Recession of 2007-2009 and all the little recessions since, including the not-so-subtle disruption caused by the pandemic. Facing recessions is no fun, considering our own business and those of our clients.…
In working with dozens of manufacturing and industrial firms over the years, many of these firms have had the idea of expanding into adjacent industries. After gaining as much market share in one category, these companies wonder how to penetrate…
Today, digital marketing involves a wide range of highly specialized skills, including web design, copywriting, SEO, coding, data analysis, and social media management. Because of this, many organizations turn to marketing agencies to help them increase leads and retain existing…
Your value proposition is one of the most important elements of your business. It’s your strongest selling point, the main reason why someone should buy your product or service. Getting your value proposition right should be a key part of…
Our Outsourced Marketing Department (OMD) is a subscription service that gives companies access to a comprehensive team of marketing specialists to complete nearly any marketing task. Our service is delivered for a flat monthly fee, a cost that is about…
How to optimize marketing department structure and organization Today’s marketing department should require salary support north of $750,000 In the old days, regardless of industry, a company really only needed 3 skill sets, meaning they only needed to employ 3…
This is one of the most common questions we as professional marketers get from exasperated business owners with large, middle market companies. For years their success was driven by either engineering or sales success, perhaps an expansion of distribution. Or,…
Marketing is fundamentally misunderstood. If you ask your typical business owner or senior executive what marketing is, they’ll say things like advertising or ‘getting rid of the stuff we make,’ or ‘all the stuff consumers see.’ Try it. Unfortunately, over…
RSM Marketing Services has acquired Unravel, a Kansas City-based data driven digital marketing firm with five employees. The acquisition will enable RSM to more rapidly expand its popular Outsourced Marketing Department (OMD) subscription service to better support businesses in the…