How to Create Your Content Strategy
We could extol the virtues of content marketing all day. But your content is only as good as the content strategy you have in place to make sure all the awesome content you know you could make actually gets made…
Content Writing vs. Copywriting: What’s the Difference?
Getting content marketing done and getting it done right involves at least 20 different things: crafting a content strategy, ideation, producing the content, cross-linking, search engine optimization, etc. You can’t just point to a lump of sugar and say, "Hey…
Content is Not the Question. It’s the Answer
"Do I need content?" If you have an ongoing content strategy in place, then you can stop reading this post right now. If you do not, however, and you've actually asked yourself this question before (however briefly), then we have…
Content Marketing vs. Content Strategy: What’s the Difference?
This is a question we get asked fairly often: what's the difference between content marketing and content strategy? The two are remarkably similar; in fact, they're two sides of the same coin that work simultaneously to achieve the same goals.…
Top 10 Ways to Wreck Your Website Content
Your website is an extension of your business. It works for you 24/7 and often provides the first impression of your business to your many prospects. If you’ve hired a professional web development team to craft a website design that…
How to Create Sexy Content When Your Industry is Anything But
In order for content marketing to effectively engage your audience, it needs to be, well, sexy. And when we say “sexy”, we mean “attractive to your audience.” It has to pique their interest, turn their heads, and get them to…