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Content Calendar Ideas for the Overworked Marketing Professional

Remix, Repurpose, Reinvent: Unlock the Power of Video (with a pre-planned social calendar)

Planning your social media content can often feel overwhelming, but it doesn’t have to be. Whether you’re a seasoned social media manager or a small business owner juggling multiple roles, these 20 post ideas are designed to inject new life into your social channels and reduce decision fatigue. By planning your calendar ahead of time and collecting versatile video content that can be sliced and diced into multiple posts, you can streamline your social media strategy and keep your audience engaged with fresh, exciting content.

Content collection can be simple and efficient. A single video shoot or photo session can provide a wealth of material for various posts, allowing you to maintain a consistent presence without the constant scramble for new ideas. Use this blog as a resource to plan diverse, engaging content that resonates with your audience and showcases the unique aspects of your business. Let’s dive into these post ideas and start energizing your social media today!

Not-youR-mama’s post categories:

Make your own holiday! 

Name 2-3 days of the week & commit to a series. Months of content can be collected in one shoot! 


#TourTuesday – Use footage of your office/campus and narrow in on very specific features like artwork, statues, plaques, windows with nice views, students/employees enjoying themselves, items on employee’s desks

#FAQFriday – Use the most frequently asked questions from questions to create an informative series with answers. You can interview employees or just put the answers in the text in the video!

#WarehouseWednesday – You may think the warehouse is your business’s ugly, uninteresting side. Still, we can almost guarantee social media consumers would LOVE to see what’s happening at your company beyond the shiny, edited footage we usually see. 

Behind the Scenes like they’ve never seen! 

Show the daily grind of the office that brings viewers into your world and makes the boring, every day exciting!


Pack With Us – For retailers, jump on the ASMR trend and show your product being shipped to real customers. People love to see what happens after they swipe their cards. If you want to go the extra mile, take a moment to thank the customer!

Work Environment – 15 minutes of footage around your office can give a great glimpse into what it’s like to work at your company. If you’re looking to hire, or looking to let customers in on what your employees do in a day, set up some cameras for a day. 

Product, Product, Product – Take videos of your product from EVERY angle. Capture it upside down, backwards, zoomed in, zoomed WAY in, and spinning. What does the label look like? How does it look on a couple different backgrounds or in different light settings? This footage can be used in more ways than we can count!

Repurpose Old Footage

You can save yourself a lot of time, money, and sweat by taking a look at what you already have at your disposal. Did you really utilize that old footage as much as you could have? Let’s find out!


#ThrowbackThursday – Compare your old branding to the new, show pictures and videos of previous significant employees or stakeholders, remind viewers of initial product renditions and how far you’ve come now! This gives your audience a chance to cheer on your progress as a company!

Energize Your Social Media with These 20 Creative Post Ideas



Copy: Welcome to another #TourTuesday! 👀 Today, we’re taking a walk through the Tec! All students have access to the facilities, including the basketball courts where these students are playing a pickup game. 🏀 Stay tuned for more peeks into our vibrant office life! 🌟 #OfficeLife #CampusTour 

Graphic/Video: A video of students playing basketball in the on-campus gym. 

“Make __ with us!”

Behind The Scenes

Copy: Ever wondered what goes into writing a contract? 🎥 Here’s a glimps into a portion of the hard work that goes into securing you your dream home! 🏠✨ #BehindTheScenes #RealEstate #Realtor

Graphic/Video: A sped-up video of an agent filling out a contract or negotiating with another agent. Be sure to cover any sensitive information!


Make your own holiday

Copy: It’s #FAQFriday! Today, we’re answering one of your most asked questions: [insert FAQ]. Check out the video for the answer! Have more questions? Drop them in the comments! 💬 #CustomerService 

Graphic/Video: A video with an evergreen background, and the answer to the question in text on the video. Use text-to-voice AI features to elevate the video!

Work Environment – Hiring Post  

Behind the scenes

Copy: Working for the weekend is just fine, but wouldn’t you rather have a career that doesn’t make you fear the alarm clock? At [Company Name], we know if you’re going to leave your home and your family every day, it had better be for a good reason. We’re proud of the work our employee’s do each day, and we’re proud to reward their hard work accordingly! Want to join our team of fulfilled [subject] enthusiasts? Check out our available positions on our website: Link 

Graphic/Video: Footage from your office with employees mingling, having fun, and enjoying the work they’re doing! 

Corporate Sustainability – not cOrpoRaTE sUStaInAbiLItY 

Behind The Scenes

Copy: Sustainability is at the heart of what we do. 🌱 Here’s a behind-the-scenes look at how we’re making a difference, from eco-friendly packaging to energy-efficient processes. Together, we’re building a greener future. 💚 #Sustainability #EcoFriendly

Graphic/Video: A video tour of sustainable practices in action or a carousel of images showcasing green initiatives.

Product, Product, Product

Behind the scenes

Copy: Want to get the most out of [Product/Service]? Here are some expert tips and tricks from our team to help you succeed! 💡 #ProTips #IndustryInsights

Graphic/Video: Infographic or short video demonstrating the tips and tricks.


Repurpose old Footage

Copy: Remember when we launched our first product? 🚀 Check out this throwback to the early days of [Company Name]. It’s amazing to see how far we’ve come! #ThrowbackThursday #CompanyJourney

Graphic/Video: A video or photo carousel showcasing old footage of the company’s early days, first products, or significant milestones.

Sneak Peek Sunday

Behind the Scenes

Copy: Sneak Peek Sunday! 🎉 Get an exclusive look at our upcoming product launch. Can’t wait to share more with you soon! #SneakPeekSunday #BehindTheScenesGraphic/Video: Use the abundance of footage of your product in a dramatic style.

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