Update: Universal Analytics is gone. Reviews are mixed on whether GA4 is better or not. We want to be candid and say GA4 is not very user-friendly. However, understanding how your website performs in local SEO is very important. We…

The power of Google's Analytics and Tag Manager tools in website success is so important that nearly every site uses them. Approximately 86.5% of websites today use Google Analytics to understand the traffic coming to their sites. Google Tag Manager is…