The goal of every B2B company is to create brand awareness and leads. Approximately 50% of all content created by B2B marketing has this end goal. Leads are one of the most essential aspects of B2B marketing, to the point that…
Around 65% of searchers click on pay-per-click (PPC) ads, making them a vital digital marketing tool. However, managing PPC can be a complex and time-consuming process. These tips will help you put your best foot forward and maximize your ROI…
Facebook may be one of the most popular social media sites, but it’s also a business, and like any business, it needs profit. This is why organic reach has been steadily going down in the past few years, prompting business owners to…
How RSM Marketing used Programmatic Advertising to triple the number of applicants compared to Traditional Advertising. Services: Digital Marketing Strategy | Copywriting | Programmatic Advertising | Social Media Advertising | Digital Advertising Programmatic Advertising is robotically buying digital advertising…
If you talk to any business owner, you’ll typically hear them say they want more customers. Different companies will use different methods to try and grow their business, finding new and exciting ways to entice people to use their company…
Facebook advertising makes targeted advertising with a controlled budget possible, but its ever-changing algorithm is a common challenge for businesses. Unless you’re on the inside track with Facebook, this can keep you guessing time and time again. All is not…
Google advertising can help you reach one of the biggest markets of consumers on the internet. The search engine is practically used by everyone. But how much does it cost to advertise in Google? The answer isn’t as simple as…
You have seen Google Ads and have probably heard other business pros talk about their ad campaigns, but are PPC ads even worth the effort? The answer is yes and we really only need a few statistics to prove it.…
Ready to steal click-throughs from your competitors like the savvy marketing professional you know you are? We thought so! These simple steps can help set your competitive search campaign up for success. Let’s get started! Step #1: Identify Your Competitor…
