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Digital Marketing For Roofing Companies.
Let's Build Business.

We help successful Roofing Companies scale with battle tested marketing services for Roofers. Get exclusive, qualified leads through expert-managed SEO, PPC, and websites.

Tired of fighting for low-quality, shared leads? We deliver comprehensive roofing marketing services that generate exclusive opportunities for your sales team. Tailored to meet your needs. Priced to provide the Maximum Value & ROI

Let’s Get Started
Roofing - roofing marketing agency - ppc and paid ads
Lower Marketing Expenses

Maximize your ROI, not your budget.

Utilizing our marketing services can save you time and money compared to traditional marketing tactics while still providing a steady stream of potential customers coming through your door or contacting you online every day.

Roofing - roofing marketing agency - improving online visibility
Realistic Goal Setting

Goals anchored in tangible outcomes.

We believe in setting milestones that resonate with your roofing company’s needs, ensuring consistent and meaningful growth.

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Increase Visibility

Illuminate your path to building success.

With our SEO, PPC, and website development services combined, you can greatly increase your online visibility in the roofing market sector resulting in higher amounts of traffic to your website from people searching for a roofer in your area.

Client Success: Lead Generation

07/2023-09/2023

Commercial and mixed-use construction company

Marketing Tactics: SEO, Blogging, Paid Ads, Social Media Marketing, Video,

Chart displaying hvac marketing metrics, showing conversions over time and sources of traffic, with a total of 104 conversions, 1,328 new users, 1,384 total users, and 23:45:20 of user engagement.

Key Marketing Tactics For Roofing Contractors

At RSM Marketing, we have the roofing Marketing services you need to help your roofing business grow. With our experienced marketing team, we provide targeted marketing campaigns and services that will help you reach more potential customers and get your roofing business noticed.

Close-up of a hand interacting with a digital interface featuring seo and marketing icons above a laptop keyboard, symbolizing midwest roofing marketing agency's focus on lead generation and seo.
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Local SEO Techniques

Local SEO (search engine optimization) is a must for roofers. If you don’t come up in the search results and Google Maps listing when a local customer searches for your business type or service, you’ll likely lose them to a competitor who does.

Local SEO uses many of the same strategies as national SEO, such as keyword optimization and Schema markup. But there are some specific techniques, too.

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Local Listings

A local business listing is an online entry that contains your company’s Name, Address, Phone Number and Website URL (NAPW). Examples include Google Business Profile, Yelp and Foursquare. Facebook business pages are another type of local listing.

Local business listings are often the first contact potential customers have with your business.

Digital map displayed on a smartphone screen with colorful location pins, symbolizing lead generation and seo services for midwest roofing companies.
A laptop displaying 'google business profile' on a screen, situated on a wooden desk with a small cactus plant and pen, inside a modern office, representing online advertising tools for hvac marketing.
Roofing - roofing marketing agency - content that sparks engagement

Google Business Profile Optimization

We can help you manage and optimize your Google Business Profile to attract customers and improve your overall local SEO.

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PPC and Paid Ads

Paid ads allow roofing contractors and construction pros to target web users with relevant ads and gain more visibility and leads in their target market. We provide strategies tailored to the contractor’s needs such as keyword selection, ad copywriting, setting up tracking metrics that measure performance, and more.

Hands holding a smartphone displaying digital ads with a laptop in the background, illustrating lead generation and seo strategies by midwest roofing marketing agency.
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Website Development

Build a powerful website that is optimized for organic search engine rankings and user experience. We create mobile-friendly designs using the latest technology so that your website will be quick-loading and easy to navigate for visitors. Additionally, we offer ongoing maintenance services for your website to keep it up-to-date with the most recent design standards and technologies available.

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Reviews Curation and Management

Monitor all of your reviews on Google, Facebook and hundreds of review sites from a centralized dashboard. Your team can respond quickly and professionally when reviews are posted anywhere on the web with real-time alerts to accelerate response time, and templates to simplify or automate the process.

  • Increase review volume to reflect true customer sentiment
  • Increase ranking on the local map
  • Elevate your brand
  • Showcase good reviews and ratings
Person using smartphone displaying various customer satisfaction ratings, illustrating midwest roofing marketing agency's emphasis on lead generation and seo success in the roofing industry.
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Roofing - roofing marketing agency - content creation development

Content Marketing

By creating high-quality, informative, and engaging content, such as blog posts, articles, blog to video, and infographics, a roofing company owner can showcase their expertise and offer valuable insights to potential customers. This content can cover a wide range of topics, including roofing tips, maintenance guides, seasonal care, and industry trends.

Roofing - roofing marketing agency - step 1 build your list

Email Marketing

By leveraging targeted email campaigns, roofers can showcase their expertise, share recent projects, and offer valuable tips on roof maintenance and repair. Nurturing loyal customers and further establishing an industry presence is also a huge part of strategy talks. Consistency is key

Person checking email notifications on a laptop, symbolizing digital communication and lead generation for a midwest roofing marketing agency focused on seo and online marketing strategies.
Two business professionals, a man and a woman, smiling and reviewing documents in a modern, glass-walled office setting, representing collaboration and effective marketing strategies for midwest roofing agency's lead generation and seo services.
Roofing - roofing marketing agency - 1. Precision targeted campaigns

Effective Paid Ads Management and PPC Service

We can provide custom-built Paid Ads and PPC advertising campaigns designed to maximize your return on investment, using the latest strategies in digital advertising that have been proven to yield successful results.

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Innovative Website Building and Development

Our web development team will work with you directly to create an eye-catching website that reflects the unique qualities of your plumbing business, as well as optimizes it for optimal traffic and conversions.

Responsive web design displayed on desktop, laptop, tablet, and smartphone, showcasing a modern layout for midwest roofing marketing agency's lead generation and seo services.
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Social Media Management

RSM provides social media marketing services to help your plumbing company engage with its customers and build a strong online presence. Our marketing team of experts will help you create and manage your social media accounts, create campaigns, and measure performance. We’ll also provide advice on best practices for engaging with customers and maximizing your reach.

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Content Marketing

By creating high-quality, informative, and engaging content, such as plumbing blog posts, articles, blog to video, and infographics, a plumbing company can showcase its expertise and offer valuable insights to potential customers. This content can cover a wide range of topics, including plumbing tips, maintenance guides, seasonal care, and industry trends.

Laptop displaying a screen with the word 'content' surrounded by digital marketing icons, emphasizing content marketing strategies. A rocket graphic suggests content growth and lead generation, suitable for a midwest roofing marketing agency focused on seo.

Free Resources

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Illustration of a hand holding a magnet with lightning bolts attracting, symbolizing lead generation. Text reads '16 best ways to generate new leads,' highlighting outsourced marketing team services by rsm.

Small Business Marketing News

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A laptop on a desk displays a presentation titled "local seo for plumbers" with sections on google my business optimization, targeted keywords, customer reviews, mobile-friendly website, and local citations. A wrench sits next to the laptop, emphasizing the plumbing theme, and a smartphone is also visible on the desk
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Turn the heat up
on your marketing

An outsourced marketing department for the cost of a single employee

We’re the originators of the Outsourced Marketing Department, a.k.a. the OMD.

This is a monthly flat-fee subscription that gives you access to an experienced marketing department—without all the strings attached. You know, like managing your own team and paying for all those hefty SG&A costs.

Hundreds of companies across the U.S. are taking advantage of our unique model providing enterprise-level marketing at a consistent, accountable and transparent cost.

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