No Posts? No Calls. Fix That. Social Media for Concrete Contractors

Let’s be honest—most contractor social media is either dead silent or full of low-res driveway photos and zero context. If your last post was from a year ago and it says “we do quality work,” it’s time for an upgrade.

At RSM, we take social media off your plate and turn it into a brand machine. From before-and-after posts that show off your work to content that attracts clients and future crew members, we build your brand where your customers are already scrolling – and prop up your concrete company’s other marketing efforts at the same time.

You don’t need to go viral. You need to get noticed, build trust, and turn eyeballs into job calls. That’s what we do.

Let’s Talk

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Why Social Media Actually Matters in the Concrete Business

You might be thinking, “I’m not an influencer. I pour concrete.” And you’re right. But here’s the thing—social media isn’t about selfies. It’s about visibility, credibility, and staying top-of-mind in your market.

Here’s what social media does for your concrete business:

1. Show Your Work

You’ve got the job photos. We turn them into scroll-stopping content that shows off your skill without sounding like a salesman.

2. Build Trust Before the Quote

Clients will check your Facebook or Instagram before they call. A clean, consistent presence makes you look pro—before they even hit your site.

3. Attract New Clients and Bigger Jobs

From homeowners to GCs to property managers, your future clients are online. We’ll make sure they see you—and remember you.

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4. Recruit Like a Pro

Hiring is tough. But when your feed shows clean trucks, solid work, and a crew that takes pride in what they do? You attract better talent.

Social media isn’t optional anymore—it’s part of the job.

Our Social Media Services for Concrete Contractors

We don’t just schedule posts. We build a full strategy around what makes your company stand out—then we make it look good online.

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Custom Content Creation

We create branded posts that showcase your jobs, your process, and your people.

✔ Project spotlights
✔ Before-and-after galleries
✔ Crew shoutouts and jobsite shots
✔ Educational tips (“How long should concrete cure?” etc.)
✔ Client testimonials, pulled from real reviews

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Platform Management (Facebook, Instagram, LinkedIn, and More)

You focus on the pour—we’ll handle the posts.

✔ Regular posting schedule
✔ Branded graphics and captions
✔ Comment replies and engagement
✔ Hashtag strategy and geotags to increase reach

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Social Ad Campaigns

Want to run promos, push a specific service, or promote hiring? We’ve got you.

✔ Geo-targeted ads by city or zip
✔ Boosted posts for high engagement
✔ Custom landing pages for lead capture

Why RSM Is Built for Concrete Contractors

There are social media agencies that “kind of” understand the trades—and then there’s us. We’ve worked with dozens of construction and concrete businesses, and we know what makes your content hit.

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We Speak Contractor

We don’t need a crash course in what you do. We already know the difference between a broom finish and stamped concrete—and we make it look good on Instagram.

We Do the Heavy Lifting

No more stressing over what to post or when. We handle the schedule, the captions, the visuals, and the strategy.

We Make You Look Legit

Want to land commercial work? You need a brand that looks clean and professional online. We’ll make sure your feed shows off the kind of company people want to work with—and work for.

We Don’t Post Just to Post

Every piece of content has a goal—whether it’s getting more leads, more traffic, or more brand awareness in your service area.

What a Strong Social Presence Does for Your Business

You don’t have to be flashy—you just have to show up consistently and look good doing it. Here’s what you’ll notice when we take the reins:

More Inbound Leads

Clients who follow you or find you locally will start sliding into your DMs or clicking through to your quote form.

Bigger, Better Jobs

A strong presence builds credibility. GCs and property managers are more likely to call you if your work looks professional online.

Better Recruitment

The best crew members want to work for companies that take pride in their work. A sharp feed helps attract top talent.

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Referrals Made Easy

Happy clients will tag you, share your posts, and spread your name. That’s free marketing you can’t afford to miss.

Don’t Let a Dead Feed Kill Your Leads

Whether you’re running a solo operation or managing a 10-person crew, your social media should be working for you—not gathering digital dust.

We’ll turn your jobsite photos into polished content. We’ll help your brand show up in front of the right people. And we’ll make sure your company doesn’t just exist online—it stands out.

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