Nearly a year ago, Google announced that it would begin sunsetting Universal Analytics in July of 2023. That means anyone using Google’s insight services will need to be set up on the new platform, called Google Analytics 4, by that…

The power of Google's Analytics and Tag Manager tools in website success is so important that nearly every site uses them. Approximately 86.5% of websites today use Google Analytics to understand the traffic coming to their sites. Google Tag Manager is…