Copywriting Services
Words have power. Copywriting services from RSM help build brands and business
Copywriters use words to captivate, persuade, educate, inspire, and delight. For example, with skilled copywriting services from us, you can connect people to your construction business and motivate action in a way that weathers pricing wars and competitor pressure.
That’s true whether the words are pages on a website or a single, powerful tagline.
Get professional copywriters who “get you.”
Today’s copywriting requires creativity and digital marketing strategy.
Once upon a time in the days of traditional ad agencies, it was enough to write copy that was catchy and creative. Today’s copy has to be all that and more. Often it must rank for SEO, match specific keywords, or fit character limits for digital ads or social media.
It’s hard to find copywriters—or creatives in general—who have that perfect combination of creativity and strategy. Right and left-brained skills. They just don’t exist in the wild that often. But when they do, we snatch them up for our copywriting team.
No, you can’t have them, but you can borrow them as part of your Outsourced Marketing Department (OMD) or Managed Marketing plan with RSM. These subscription-based services give you access to professional copywriters (plus dozens of other specialists) at a fraction of the cost of hiring in-house. You can also get copywriting services from RSM on a project basis.
Meet the copywriters who want to help you tell your story.
Jessica
Lauren
What kinds of copy can we write?
From store signage to enterprise-level websites, listicles to technical guides, our team of professional copywriters can and do write everything.
Branding Copy
Copywriting and graphic design are two sides of the same branding coin. Copy tells your brand story in words, while design tells the story visually.
If you don’t yet have a brand book, established brand voice or unique value proposition—or it’s time for a refresh—RSM can help. Guided by a marketing director, our copywriters and designers work with you to develop, shape and define your brand. We love this kind of work, so let’s have some fun!
Marketing Copywriting
Many outsourced copywriting services can handle informational copy but fall flat when it comes to persuasive copy that drives conversions (i.e. leads, phone calls and sales). That requires the specialized skills of a marketing copywriter. The best marketing copy can turn customers into fans and tire-kickers into buyers.
RSM’s marketing copywriters learn what motivates your target audience to address their needs at every stage of the buying cycle. The copy and marketing teams collaborate with you to uncover what you’re really offering and what makes you stand out from the competition.
SEO Copywriting
Writing marketing and SEO copy is always a balancing act. Do you go with the clever headline or the keyword? Our SEO copywriters can walk that tightrope and create content that’s designed both to rank and convert. With SEO and copywriting specialists in-house, we can deliver copy that is targeted, authoritative and compelling.
Professional Website Copywriting
Is the thought of providing new copy holding you back from the new website you need? Is your current website copy out-of-date? Or do you need to optimize some of the web pages on your site for SEO or conversions? Let the RSM copywriting team do the heavy lifting for you.
Our UX and copywriting teams work together to give your website a strong foundation through intuitive site navigation and page layouts designed for conversions. Depending on your needs and budget, we can write key pages or copy for the entire site. We can write from scratch or copy edit and enhance your current website copy. Our website copywriting services focus on content hierarchy and web readability, helping ensure your prospects get the message and take action.
Blog Copywriting
You know you need blogs to build authority and SEO, but when it comes to writing them yourself…well, you’d rather sit in the middle seat on a 14-hour airline flight. When it’s overbooked. And there’s a kid kicking your seat.
You get the picture.
Get blogs off your to-do list and onto your website with the help of RSM’s blog copywriters. We offer standard blogs for easily researched topics as well as premium subject matter expert blogs for topics that are subjective or require your specific expertise or point of view. Our copywriters can even ghostwrite blog posts or articles for your C-suite leaders and other thought influencers.
Sales Collateral, Signage & Print Pieces
There’s no school like the old school! Classic marketing techniques like billboards, mailers, brochures, posters and signage still get the job done, and we love to make them. Our graphic designers and copywriters team up to create marketing collateral and print pieces that turn heads and help you sell.
Script Writing
From radio jingles to game show parody videos, scripts are some of our favorite copywriting work. TV, radio, video ads, how-tos, product and promo videos, website and social video…you name it, let’s make it! Our script writers work with RSM’s in-house videography team to write, storyboard and produce your masterpiece.
Email Copywriting
Email campaigns offer some of the best returns on investment of any marketing tactic in play today—but only when they meet the needs of prospects. Our philosophy is to provide helpful, timely content at every touchpoint. RSM copywriters and email marketing specialists work with you to understand your buying cycle, then provide email copywriting services that will move your prospects toward the next best action.
Ad Copywriting (Digital, Social Media & Print)
When you invest in ads—whether online display ads or a full-page spread in your local business publication—you deserve the best possible ROI. Your ads have only milliseconds to catch attention and get your core message across. With RSM, you get the combined expertise of paid ad specialists, graphic designers, social media experts and copywriters working on your ad campaigns.
Your digital ads are only as good as the landing page they send prospects to. This is an often overlooked part of digital ad campaigns that can hurt conversions and even cause you to pay more for your ads than you should. Our copywriters can analyze your landing pages and edit or rewrite them as necessary to optimize results.
Everything Else
If it’s written, the RSM copywriting team can take it on! Over the years we’ve written everything from dad jokes on napkins to long-form articles. Other types of content writing not listed above include social media posts, press releases, product descriptions, advertorials and newsletters. If you don’t see the type of copywriting you need on this page, just ask. Chances are we can make it happen for you.
Think your brand voice, niche or industry is too difficult for an outsourced copywriting service? Try us.
Many clients come to us after struggling to find a copywriter who could match their brand voice or handle their niche subject matter. Our copywriters work with everything from quirky retail brands to industrial manufacturers and will immerse themselves in your business.
Some of the industries and topics we’ve written for include:
- Residential Construction
- Commercial Construction
- Roofing
- Plumbing
- HVAC
- Flooring
- Professional Services
- Home Services
- Real Estate
- Security
- Insurance
- Legal
- SaaS
- Energy
- Manufacturing
- Industrial Equipment
- Accounting
- Medical
- Education
- Space
- Retail
- HR
- Converting & Finishing
- Banking
- Sports & Recreation
- Food & Hospitality
- Education
- Automation
- Performing Arts
If you don’t see yourself on this list, reach out anyway. Our copywriters thrive on learning new things!
Your biggest copywriting challenges, solved.
Most people don’t like to write and will put it off for eternity if possible. That means when it’s time to prioritize tasks in a busy schedule, writing that new website copy, blog or brochure just slides down the list.
Even if you are lucky enough to have someone on your team who enjoys writing, the ability to write academic papers or fiction doesn’t automatically translate to marketing copy. It’s a different, highly specialized skill set.
RSM copywriters are word nerds who love creating content that gets results. Your copywriting project will not only get done, it will get done right.
There is a learning curve when it comes to mastering a new brand voice, especially if there’s not an established brand book and standards. A one-off freelancer you pay by the word is likely not going to be able to put in the time to get to know your business on a deep level. That’s not an indictment of their skill—they simply aren’t being paid for the hours needed to do that. They are paid to produce a certain amount of content, and they need to do so as quickly and efficiently as possible.
You have a few choices:
- You can try to hire the same freelancer consistently, though you may not be able to count on availability. This will allow them to learn your brand over the course of several projects.
- You can hire internally, which may be a good choice if you have the budget and enough work to sustain a full-time copywriter.
- Or, you can go with RSM, and get access to a copywriting team who will learn your brand.
Since we work on a monthly subscription basis, we’re in it to win it. Our copywriters dive in by reviewing current copy examples to get a feel for your business model, terminology and brand voice. We grow even stronger over time as we work on your brand. If you need to establish a new brand voice or unique value proposition, our content and marketing teams work with you on messaging.
We can also capture and refine copy by interviewing key staff or stakeholders at your business. Often, members of your sales team or other client-facing teams deliver the best material. They know firsthand what your prospects and customers need, the challenges they face, and what motivates them to close the deal.
Get some sweet copywriting knowledge on us.
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