An Outsourced Marketing Department For The Cost Of A Single Employee
We’re the originators of the Outsourced Marketing Department, a.k.a. the OMD.
This is a monthly flat-fee subscription that gives you access to an experienced marketing department—without all the strings attached. You know, like managing your own team and paying for all those hefty SG&A costs.
Hundreds of companies across the U.S. are taking advantage of our unique outsourced marketing agency model that provides enterprise-level marketing at a consistent, accountable and transparent cost.
Why Our Clients Love Our Outsourced Marketing Department
How Outsourced Marketing Works
Every OMD client is paired with their own RSM marketing director who leads an in-house team of marketing specialists. This marketing director is dialed into your business goals and creates the roadmap to achieve them.
Our monthly subscription makes it easy to perform consistent marketing services, while also making room for real-time adjustments in an evolving business environment.
How Onboarding Operates
Our onboarding experience is crafted to ensure your digital marketing success. Throughout the process, you’ll be encouraged to collaborate and openly share your experiences – both positive and challenging – with your dedicated marketing team. This collaborative effort allows us to thoroughly understand the ins and outs of your marketing goals and what defines success for your business.
Your Kickoff Meeting: we will cover the services included in your marketing plan and introduce our team of specialists. We set initial expectations and go over the onboarding questionnaire you will be asked to fill out prior to the meeting.
The RSM Account Team
Yani
Nicole
Above the surface, they make everything look—well, easy. After all, they’ve had a lot of practice doing what they do. But! What you don’t see is our team of in-house specialists diligently maintaining multiple service lines on behalf of your business.
Meet Our Specialists
Whatever your goals, our team of marketing specialists is here to help! Subscriptions may include any of the marketing services we offer.
Creative
- Website Design
- Graphic Design
- Logo Development
- Custom Coding
- Copywriting
- Email Marketing
- Public Relations
Tavis
Kyle
DJ
Juliet
SEO
- SEO
- Keyword Research
- On-page Optimization
- Off-page Optimization
- Back-linking
- Blogging
Danny
Kyndall
Social
- Social Strategy
- Monthly Calendars
- Campaign Management
Jessica
Lauren
Media Strategy
- Social Media Management
- Influencer Marketing
- PPC Management
- Google Ads
- OHT Display Ads
- Campaign Management
- Campaign Reporting
Alex
Tyahn
Hydraulic Studio
- Video Production
- Video testimonials
- Training videos
- Video newsletters
- Product videos
- Blog to Video
- Photography
Ashley L.
Ashley R.
Ongoing
The beauty of the OMD is that it can run as hands-on or hands-off as you would like it. For many of our clients, this newfound freedom allows them to focus on other pressing areas of their business. Based on your needs, our team will set up bi-weekly or monthly meetings to touch base and collaborate as well as discuss expectations and upcoming needs.
Our clients see measurable results and discuss key performance indicators routinely with their Marketing Directors. With digital campaigns, clients can also check in on their ads’ performance whenever they like through a real-time dashboard customized just for them.
RSM Clients Discuss Their Outsourced Marketing Departments
Fantastic company to work with. I’ve been with them for over 10 years and everyone I work with at RSM is knowledgeable and responsive. They give a personalized touch to every project in a way I’ve never seen with any other company that I work with.
It has been great working with RSM and the team. They clearly understand my needs as a contractor and have helped me develop a holistic approach to lead generation. They do my website hosting, SEO, and content development. They are ultra responsive. I would recommend them to anyone looking for contractor marketing.
The RSM team is amazing to work with! They prioritize communication and made updating our website a breeze. They walk you through the process and have dedicated team members for each task. They set up very productive video calls to walk through exactly what needs to be done on time. They are a very knowledgeable, friendly, and professional team!
Although I’ve only been working with RSM for a short period of time it’s been a great experience. The communication has been excellent. Ashley does a great job of keeping me on schedule, and Taylor has been on the ball, handling the website & socials. Tavis even came up with a great logo for us! Thank you!
Great team very responsive and willing to meet with me to confirm what I did not understand. Looking forward to finding more customers and long term engagement with RSM
It was a pleasure working with the RSM team on our new website. The communication was great throughout the process. It was an easy process and the team was very detailed. They nailed it! I would highly recommend them if you are looking for a professional team
The team at RSM Marketing has been great to work with! Everyone is helpful and knowledgeable and have been an integral part of getting our website and marketing up and running. I highly recommend them!
RSM is a great partner of ours. They are patient with our questions and are always willing to help us brainstorm ways to maximize our web presence.
The team at RSM is absolutely amazing. Their creativity and professionalism are second to none. They find smart solutions for your project needs…very impressive work.
If we could give 10 stars, we would! Peter and his crew were fun yet professional. They were open and willing to take our ideas, no matter how silly, and run with them, creating an amazing video. We enjoyed working with them and look forward to our next collaboration.
The on-the-ground still work was of great quality. The drone shots, when given the ability to add feedback, also delivered. However, it felt very much that RSA was first, the client was second. It started by getting the bill before the work was even performed, there were a few other examples in between, then it concluded by seeing the project on their Instagram before sharing images with the client.
We are very pleased with the service, quality and excellent “on time” product we have received from Peter and his crew at Hydraulic Studio. We intend to work with Hydraulic Studio for many future projects.
Excellent service! Keeps working year after year!Jamie Osorio
Working with RSM to update our marketing pieces & develop a social media strategy has been a great investment for the future of BML. The people that we’ve worked with are friendly, knowledgeable, & helpful.
They were willing to take on the challenge of analyzing BML & learning about the health insurance/employee benefits industry to create marketing material that would appeal to our diverse target audiences.
From the start, this project has been a hands-on, joint effort with RSM & BML. They are receptive to feedback & quick to provide answers to any questions. We definitely recommend using RSM to create appealing graphics & kickstart your social presence.
The Kansas African American Museum (TKAAM) had the pleasure to work with Peter and his awesome team to create a magnificent production called “2020 A Tribute to Trailblazers Hall of Fame”. Retooling this event into a virtual program was a BIG transition for us, but Peter/team made it very easy and a lot of fun! The final production was excellent and surpassed all of our expectations! Excellent work!
~~ Denise Sherman, TKAAM Executive Director
We are extremely satisfied with the services and support we have been receiving with RSM Marketing. Marnie in particular is a wonderful communicator and ensures we are completely satisfied and will continue to work with us until we get the job done.
Very attentive to what I need. They listen to my thoughts and then create the perfect scenario for my online marketing success!
We hired these guys to provide drone coverage for a live cross-country broadcast. It was an excellent experience from start to finish. Prior to the event their communication was very thorough and professional. They provided a detailed bid for exactly what asked for and their pricing was very competitive. As for the drone coverage itself- it was outstanding! The drone coverage was nearly flawless and we were in very challenging conditions with a snowstorm that day! I would highly recommend these guys!
Frequently Asked Questions
The Outsourced Marketing Department is our team of on-staff marketing professionals who act as our clients’ complete marketing team with, or without a Marketing Director on your side!
The Outsourced Marketing Department can provide a range of services, including market research, brand development, content creation, social media management, email marketing, SEO, PPC advertising, website design and development, video production, media buying and more.
When choosing an outsourced marketing department, consider factors such as their experience, industry knowledge, reputation, pricing, communication, and cultural fit. When choosing a marketing partner, it’s not only important to be impressed with pricing and expertise, you should also like the way your marketing team works with you. Communication protocols, agility, and timeline expectations should align with your marketing partner.
The cost of Outsourced Marketing varies depending on the scope and complexity of the services provided, the size of the outsourced team, and the number of hours allocated for your company is a big deciding factor in your cost calculation. The average OMD (Outsourced Marketing Department) is about the cost of one FTE (full-time employee).
At RSM, we ensure success by defining goals and tracking results. Our clients are equipped with a proprietary dashboard that carefully measures and reports the metrics most important to your marketing strategy in real-time. RSM is managed to the EOS (Entrepreneurial Operating System) standard, ensuring our workflows move efficiently and balls are not dropped.
Your Outsourced Marketing Department will work closely with a company to understand its brand, values, and messaging, and will ensure that all marketing activities align with these elements. This can include developing brand guidelines and style guides, providing regular updates and feedback, and collaborating closely with the company’s internal teams. Because our team is in-house, we avoid missed communication, bottlenecks and lost information. All of our clients’ work is housed in our shared systems and team members are cross trained on all clients in their department. This attention to detail in our operations guards against hiccups or road bumps, even if staff changes occur on our side.
Yes, we’ve found in our 12+ years as a marketing agency, that things like the size of your company, your goals and your necessary tactical mix are more important than industry niche when it comes to successful results.
The Outsourced Marketing Department has a closer, more collaborative relationship with our client’s internal teams. We want our clients to see us as an extension of their team. We earn this privilege by conducting regular, in-depth status meetings weekly or bi-weekly calls with you. Understanding your goals, changes in your company such as new products or service regions, all help us to be a better partner and achieve better results through your OMD.
Schedule a conversation with us! During our conversation, we’ll discuss your goals, company history, any marketing efforts currently underway, your budget, and your timeline expectations for ROI on your marketing investment. If you’re a good fit for The OMD, we’ll send a quote to you within 24 hours with a detailed scope of work and pricing. We can start in as little as one week after an agreement is in place.