SEO FOR CONSTRUCTION COMPANIES & CONTRACTORS
...THAT DOESN'T SUCK
We get it: as the owner of a local construction company you’ve been through the wringer with other construction company SEO agencies promising results and talking over you but never delivering – well, anything.
COMPREHENSIVE SEO
FOR CONSTRUCTION COMPANIES OF ALL SIZES
Too many construction businesses expect new clients to find them with little guidance. In fact, in the construction industry, word-of-mouth referrals are the most popular form of marketing. SEO for construction companies can be difficult to get right and that’s why our SEO Agency is here to help!
Construction SEO Services are our specialty, and all of the local businesses we’ve helped can back that up!
RSM Marketing takes an all-encompassing approach to search engine optimization for construction companies. We handle website optimization services, online directory submissions, content creation, social bookmarking, technical optimization, and reputation management. That’s pretty much everything down to the tiniest details that affect your ranking.
Our agency’s focus on SEO for contractors and other home service companies makes us a well-oiled machine that can consistently deliver higher search rankings for companies in the construction industry because that’s what we do.
Our holistic approach to SEO also paves the way for improvements to your online reputation and your overall business branding. For this reason, we actively update our tried-and-tested SEO processes based on constantly changing algorithms and data. Our SEO firm is dedicated to being at the top of our game and bringing that to bear for your benefit.
WHAT IS SEO FOR
CONSTRUCTION COMPANIES?
Search Engine Optimization (SEO) is the heart of all digital marketing services. It employs the strength of good content and the power of backlinks so websites can rank higher in the organic search results of Google, Bing, and Yahoo. Ultimately, the best SEO services increase website traffic and encourage visitors to become patrons of your business.
Construction SEO is a group of tactics tailored to specifically help those with businesses in the construction industry. Construction company SEO will help you be found more easily online. SEO is the process of making a website rank higher in the search engine results pages (SERPs). This is important because analytics shows that companies that hold the top spots get the most business. Therefore, by boosting your construction company’s SEO you can benefit from better visibility online and increased sales.
Some people assume that SEO is a simple process that only involves the insertion of a few keywords here and there. But our SEO specialists know better than that. This digital marketing strategy is a complex process that quickly evolves as the internet becomes a smarter body of connected data. It is constantly changing as the online community’s needs and demands change.
Our team at RSM Marketing stays updated on the latest trends and developments in SEO for construction companies. We help local contractors, home services, and even larger multi-location construction companies across the U.S. gain a solid online presence through comprehensive SEO services.
Are you winning at SEO? These companies are.
Onsite Construction SEO Principles
Onsite SEO principles include anything that happens on your business’s website. Having a good online presence is the first step to effective construction SEO. This is because the crawlers (online bots) search websites and rank them, and they value sites with the best functionality. With that in mind, it’s vital that your website looks great and is fast, responsive, and easy to navigate as well.
In addition to making sure your website is up to scratch, the SEO tactic that will be of the most value to your company is the use of strategically placed construction SEO keywords. Keywords are the most common words that people search for around specific topics and will help your site match with people that are searching for your services in the SERPs.
However, just guessing what keywords your customers may use is the best approach instead it’s important to do some thorough keyword research or get a specialist to do it for you. It’s also worth noting that long-tail keywords related to your business (phrases) can be particularly useful. This is because long-tail keywords tend to be more specific and so will help you better reach your target audience. That is those potential customers that are much more likely to be interested in what you are offering, something that therefore leads to more conversions in the end.
Also when it comes to keywords don’t forget to use them correctly in your meta descriptions, title tags, and alt tags too. Thereby ensuring that your site is quickly and easily found when people search for them.
Offsite Construction SEO Principles
OFFSITE CONSTRUCTION SEO PRINCIPLES
Offsite SEO principles concern any action you take outside of your own construction website to boost your likelihood of being found online.
Online reviews
There are plenty of places online where customers can leave reviews for your business and the service they received, including independent review sites like Trustpilot. Being visible on this site is a particularly effective form of construction SEO, as a client’s confidence in approving a project traditionally comes from word-of-mouth recommendations. Indeed, you can think of the online review as an enhanced form of this, while also offering consistent visibility and links back to your business’s site.
Just be sure to respond to any negative reviews in a professional and measured way. Remember that the aim here is to show other potential customers that you care about the service you offer and will do everything in your power to rectify any issues.
Get your business listed
Another vital task of offsite SEO for construction companies is to claim your Google My Business listing. After all, Google searches are the tool that the majority of people use to find anything these days, so it pays to have your very own account on their platform.
The great thing about having a Google My Business listing is that it means all sorts of additional details come up when a potential client Googles, your business including your address, opening hours, phone number, and other contact information. Customers can even click through to get additional info including your Google my Business review rating and your location on Google maps, something that can be particularly helpful for Local construction SEO too.
In addition to listing your business on Google, you will find various other platforms online where you can do this as well. Be sure to make use of these for great offsite SEO as they will all help your business be more easily indexed and ranked by search engines.
Content marketing and social media
Content marketing and social media are also great forms of offsite SEO that you can use to help improve the ranking of your construction business. Both can be used to backlink to your site, something that Google treats as a kind of reference. This means by getting backlinks from high authority sites and platforms your business will be taken more seriously by the algorithms and its ranking factor will increase.
SEO SERVICES: GET IN FRONT OF YOUR CUSTOMERS FIRST
Our team will strategize and create a customized plan tailored to your plumbing company needs to help you reach higher rankings on search engine results pages.
With a heavy focus on Local SEO strategy, you will be propelled to the top of local searches and getting in front of potential customers looking for plumbing services in your area.
LOCAL SEO SERVICES
Local SEO is a must if you serve the public in a specific location—especially if you have a storefront. If you don’t come up in the search results and Google Maps listing when a customer searches for your business type or service, you’ll likely lose them to a competitor who does.
Local SEO services with RSM are all about getting you in front of potential customers at those crucial moments.
Local SEO uses many of the same strategies as national SEO, such as keyword optimization and Schema markup. But there are some specific techniques, too.
Google Business Profile Optimization
Your Google Business Profile (formerly Google My Business) allows you to connect with customers on Google Search and Maps. Along with basic information about your business, you can share photos, reviews, menus, special offers, updates and more.
We can help you manage and optimize your Google Business Profile to attract customers and improve your overall local SEO.
PROFESSIONAL SEO FOR CONSTRUCTION COMPANIES & CONTRACTORS
We get it: as the owner of a local construction company you’ve been through the wringer with other construction company SEO agencies promising results and talking over you but never delivering – well, anything.
Too many construction businesses expect new clients to find them with little guidance. In fact, in the construction industry, word-of-mouth referrals are the most popular form of marketing. SEO for construction companies can be difficult to get right and that’s why our SEO Agency is here to help!
Construction SEO Services are our specialty, and all of the local businesses we’ve helped can back that up!
Industries we serve:
RSM IS YOUR CONSTRUCTION SEO COMPANY, NOT JUST “AN SEO GUY.”
Construction SEO is about more than keywords on a page. Google takes an all-encompassing view of your online presence when ranking your website. Potential customers need to know they can trust you. That means you need more than “an SEO guy”—you need a comprehensive SEO team.
RSM’s multi-disciplinary team can handle everything that touches SEO.
- Is a slow-loading website tanking your rankings? Our web devs can give it a tune-up.
- Are outdated online directory listings hurting your local results? Let us clean them up for you.
- Is so-so content hurting your authority in Google’s eyes? We can give it a boost with fresh copy or even video. You get the idea.
Keeping up with SEO changes and Google algorithm updates is a full-time job. Our SEO specialists stay updated on the latest developments in SEO—and they love what they do. Find out how SEO services should be with RSM.
Meet the SEO experts who want to help you level up.
Danny
Kyndall
Affordable Monthly SEO Subscriptions
With a set SEO subscription, you’ll know exactly how much you’ll pay each month. You can get an SEO subscription on its own, or as part of a larger Outsourced Marketing Department (OMD) subscription with RSM.
SEO Techniques We Use
Your SEO plan will be unique to your website and business. We’ll adapt the specific SEO tasks each month to fit where you are and where you need to go. Here is a basic overview of the SEO techniques we use.
SEO Strategy
The reason many SEO efforts fall flat is a lack of strategy. There are a million things to do with SEO and only so much time to do them in. We’ll uncover the areas to focus on to maximize your ROI.
Website Audits
An important step when onboarding new clients is a thorough website audit. Our team assesses every element of the website that can impact its SEO performance and then creates a report outlining the site’s strengths and weaknesses.
Keyword Research
Keywords give you better insight into how people search and what they search for online. We optimize your content around high-value keywords to get your business in front of potential customers.
On-Page Optimization
This primarily focuses on your site content and its optimization for organic search results. Optimization entices search engines and users to go through the conversion funnel with unique and compelling, keyword-rich content.
On-page optimization can include:
- Webpage copywriting
- Title tag optimization
- Meta description optimization
- URL & link optimization
- Robots.txt file & XML sitemap creation
- Schema.org data markup
- 404 & 301 error correction
- Internal linking
- Tracking setup
- Site speed optimization
Off-Page Optimization
Off-page SEO is all about link building. Building links from relevant sites to yours drives more traffic back to your website and assures search engines that it’s trustworthy.
Off-page optimization can include:
- Google Business Profile
- Guest blog post creation & placement
- Offsite content marketing
- Online magazine & news placement
Industry-Leading SEO Tools
Get the benefit of the industry’s best SEO tools without having to subscribe to a bunch of expensive platforms yourself. We have many SEO clients, so we can share the cost and pass the savings to you.
Local SEO Services
Local SEO is a must if you serve the public in a specific location—especially if you have a storefront. If you don’t come up in the search results and Google Maps listing when a local customer searches for your business type or service, you’ll likely lose them to a competitor who does.
Local SEO services with RSM are all about getting you in front of potential customers at those crucial moments.
Local SEO Techniques We Use
Local SEO uses many of the same strategies as national SEO, such as keyword optimization and Schema markup. But there are some specific techniques, too.
Local Listings
A local business listing is an online entry that contains your company’s Name, Address, Phone Number and Website URL (NAPW). Examples include Google Business Profile, Yelp and Foursquare. Facebook business pages are another type of local listing.
These listings can exist all over the Internet whether you create them or not. Google and Facebook, for example, will often create listings for businesses automatically in order to serve their customers’ search requests. You may be surprised how many listings you have.
Local business listings are often the first contact potential customers have with your business. Incorrect or outdated information (like your business hours or address) can muddle your local rankings and, worse yet, harm your reputation with customers by sending them to the wrong place at the wrong time.
We can help you get control of your local listings, fix incorrect information, and put your best foot forward. We can also help you create business listings in directories that are appropriate for your business, like Yelp or Angi.
Google Business Profile Optimization
Your Google Business Profile (formerly Google My Business) allows you to connect with customers on Google Search and Maps. (If you Google your business name and a special panel comes up with your information, that’s your Google listing.) Along with basic information about your business, you can share photos, reviews, menus, special offers, updates and more.
For construction companies specifically, RSM can help you manage and optimize your Google Business Profile to attract customers and improve your overall local construction SEO.
Get some sweet SEO knowledge on us.
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Your biggest SEO challenges, solved.
SEO is an ongoing process and there is always something to do. There are thousands of factors that go into your ranking. Because of this, it’s easy to go down rabbit trails or get focused on the wrong thing. For example, on-page keyword optimization won’t work like it should if there are technical SEO issues like a slow website or broken links.
We help you avoid SEO inertia by starting with an audit of your website and existing SEO efforts, then laying out optimization strategies to get you measurable SEO results for your investment.
Transparency benefits everyone when it comes to SEO work. You’ll get 24/7 access to your own custom SEO dashboard where you can track progress. We can go over your progress with you and provide monthly reporting on your KPIs.
Some SEO companies make promises no one can actually deliver. (Hint: If an SEO agency is promising you a #1 ranking for a competitive keyword in a week, steer clear. The Google algorithm is like the Colonel’s spice recipe—no one person knows everything that goes into it.)
Here’s what you should look for in an SEO agency, whether it’s RSM or someone else:
- Realistic Goals: While you can get a top ranking right away (we’ve had it happen with blog posts for clients), it typically takes a couple months of consistent effort to start seeing significant results. This may be faster or slower depending on the shape your website is in and how competitive the keywords you need to rank for are. Your SEO services provider should be upfront with you about a realistic timeline.
- Transparency: Most SEO companies offer regular reporting, but that’s not enough. Your SEO services provider should work with you to determine and report on the KPIs that actually make a difference to your business. There are a lot of numbers with SEO, and not all of them matter as much as others.
- Consistent Effort & Plan: SEO is an ongoing, long-term strategy that demands consistent effort. Google looks for fresh content and regular updates and improvements. Your SEO provider should lay out a roadmap and report what they did each month.
It’s not enough for your products and services pages to rank high in the search results. Top search engine rankings are great, don’t get us wrong, but they alone don’t make the ol’ cash register ring. These pages also need to drive conversions—leads, sales, signups, quotes, or whatever action is most valuable to you.
This requires a tricky balance of marketing and SEO copy that, frankly, not every SEO services company is equipped to handle. It can take years of copywriting experience to master.
Our SEO and copywriting teams work together to create hard-working website content that not only ranks well for SEO, but guides prospects to the next best action. When you work with us, we’ll get to know your target market and what makes them tick, so we can deliver content that is both SEO-rich and compelling.
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