The majority of new patients will find your practice through an online search. It’s the first port of call for most things these days, so when somebody is considering treatment and they search for plastic surgeons near them on Google, you need to make sure that your website is near the top of the results.
People rarely look past the first page of results and if your site doesn’t appear there, you will have difficulty getting new patients to book consultations. That’s why plastic surgery website SEO (search engine optimization) is so crucial to your success.
Why is plastic surgery SEO so important?
Search engine optimization is how you make your website appear higher in the search engine results and more visible to people who are searching for plastic surgery procedures or surgeons.
It’s just like any other kind of marketing—if people can’t find your site easily, then it doesn’t matter how good your content is. Chances are, they will choose one of the sites that do show up on page 1 over yours and never even consider your practice.
Did you know that the first result on Google gets 35% of all the clicks? The second result gets only 18% and after that, it’s less than 10% for each spot. So, unless your SEO strategy is up to scratch, your website traffic will plummet.
Our plastic surgery SEO services are also beneficial because they help you create a better website. By optimizing your site, you make it easier to navigate and ensure that it is easy for potential patients to find the information they are looking for. Ultimately, this increases your conversion rate and means that more of those website visitors will book a consultation and move forward with treatment.
If you want to grow your practice, you need to start with a winning SEO strategy.
What does plastic surgery SEO involve?
There are a number of key elements that plastic surgery practices need to get right in order to boost their search rankings.
1. A Well-Designed Website
The first step is a website that is informative, easy to navigate, looks professional, and has all of the information that people are looking for, especially contact information.
The site also needs to run quickly with fast loading times and simple menus. If your site isn’t easy to use, people will not stick around to figure it out.
2. High-Quality Content
Search engines love original content and you need to create a lot of it. Your keywords should be used in the title, throughout the pages, and also in your meta description (the blurb that appears at the top of the search engine results).
Good content also demonstrates your expertise and helps to build trust with website visitors.
3. Local SEO
Local SEO is crucial for plastic surgery practices because patients will search for services in their area. In order to be successful, you need to focus on geographic search terms and be more specific with your SEO.
Get these elements right and you should notice a drastic increase in website traffic.
Top Plastic Surgeon SEO Tips
If you are concerned about your rankings, here are a few simple, practical things you can do right now.
1. Speed Test Your Website
No matter how good your SEO strategy is, it won’t work if people don’t stick around long enough to see the results. You should check your page loading speeds and ensure that they are acceptable. People expect websites to be fast and if yours isn’t, they will click off in seconds.
Simplifying your site can help with slow load times, but if it is still an issue, consider switching your hosting provider.
2. Optimize for Mobile
Roughly half of all web traffic comes from mobile devices. If your website isn’t optimized for mobile, you are missing out on potential patients because your site will not display properly. This needs to be fixed immediately.
3. Set up a Content Calendar
When it comes to content, regularity is crucial. Begin by thinking about the kinds of questions that your patients have about procedures and consultation processes, then create content to address these questions. You can then draw up a calendar so you can post them on a regular basis.
4. Register Your Business on Google
Setting up a Google My Business account is quick and easy, but it will boost your local SEO in a big way. By completing your profile, you will enable Google to display information about your business on the first page of search results. You can also provide comprehensive details for potential patients including phone number, directions, photos, hours of operation and more.
5. Encourage Google Reviews
Google values good reviews when determining the search rankings. You should encourage your happy clients to leave reviews, but also keep in mind that you need many good ones in order to boost SEO. Sending out a follow-up email to check on patients’ recovery and ask them to leave a review is a simple but effective way to achieve this.
Bad reviews can have a seriously negative impact so do everything you can to avoid them. However, do not delete negative reviews because this can harm your reputation further.
Hire a Plastic Surgery SEO Expert
Making the changes listed above will improve your rankings, but if you want to make significant changes, you need some expert help. There are other important aspects of SEO like keyword research and link building that require professional knowledge and expertise, which is where we come in. We have years of experience in SEO marketing, so we know what to focus on and how to get results.
When you work with us, we will discuss the specific goals of your practice and develop a tailor-made strategy with your business at the center. We take a comprehensive approach to SEO that includes content marketing, website optimization, and social media marketing. Get in touch today to discuss how we can help you grow your plastic surgery practice.