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Benefits of Email Marketing: An Absolute Must for Your Small Business


Forget to set a New Year’s resolution for your business? No worries! We have one for you. You need to build up your business’s online presence. One of the best ways you can do this is email marketing. Email marketing is an excellent way to promote your business, interact with your customers, and remain at the tops of consumers’ minds.

Why Email Marketing Is Beneficial for Small Businesses

Email marketing uses newsletters, welcome emails, informational emails, promotional emails, and company updates to engage with recipients. You can classify them as cold and warm emails.

Cold emails aim to introduce your business to potential customers and encourage them to enter your sales funnel. The goal is the conversion of prospects into leads. Alternatively, warm emails are typically sent to your existing customer base to build engagement and establish brand loyalty.

Either way, these are the benefits of an email marketing strategy.

A Cost-Effective Way to Engage Prospects and Customers

Email marketing is a direct line to your target audience and customer base. Your contact list is sure to receive your message, unlike on social media platforms where only a fraction of your followers will see your non-promoted posts.

The best part is that there’s no fee to send or boost your emails, unlike with paid and social media marketing. There are also no printing and mailing costs that are unavoidable with print media.

One of the Fastest Ways to Generate Engagement

When people are on social media, they’re mostly just scrolling through their feed to see the latest posts from people and pages they follow. They’re more focused on your content when they open your email. As a result, they’re more likely to make a purchase through the latter.

You have to make sure that you have an attractive email subject line that would make recipients feel compelled to open your marketing emails.

Contributes to Your SEO Strategy

You’re competing with other brands to get strategically placed ads with paid media. With social media, you can’t guarantee that followers see your posts. Email marketing lets you connect with those in your email contact lists whenever you want to.

Additionally, email marketing doubles as an SEO tactic. It distributes your content to a filtered audience, increasing the chances of driving quality traffic to your website.

How Small Businesses Can Take Advantage of Email Marketing

The simplified goal of email marketing is to catch your audience’s attention and encourage them to take action on their interest in your product or service. You can make the most of it by:

  • Making it easy for people to subscribe to your newsletter; avoiding complex sign-up processes
  • Producing fresh, relevant, and high-quality content that keeps people interested in your emails
  • Being as open and honest as possible with your customers so that you can establish brand loyalty

Solidify Your 2022 Marketing Strategy

Small business owners take different approaches to online awareness and customer acquisition. At the end of the day, however, the goal of every marketing strategy is always to strengthen and expand the business. Contact us now so we can discuss and implement an email marketing strategy that works best for you!


Paige Faris is an Email Marketing Strategist at RSM Marketing. She graduated with an Integrated Marketing Communications degree from Wichita State University. Outside of work, Paige likes to lift weights, play with her five pet rats, cuddle with her two dogs, go to concerts, and watch scary movies with her husband.

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