What’s New with Marketing?
Our Outsourced Marketing Department (OMD) is a subscription service that gives companies access to a comprehensive team of marketing specialists to complete nearly any marketing task. Our service is delivered for a flat monthly fee, a cost that is about 30% less than...read more
Ready to steal click-throughs from your competitors like the savvy marketing professional you know you are? We thought so! These simple steps can help set your competitive search campaign up for success. Let’s get started! Step #1: Identify Your Competitor You know...read more
RSM Marketing Services has acquired Unravel, a Kansas City-based data driven digital marketing firm with five employees. The acquisition will enable RSM to more rapidly expand its popular Outsourced Marketing Department (OMD) subscription service to better support...read more
How to optimize marketing department structure and organization Today’s marketing department should require salary support north of $750,000 In the old days, regardless of industry, a company really only needed 3 skill sets, meaning they only needed to employ 3...read more
“How can marketing grow my business?” This is one of the most common questions we as professional marketers get from exasperated business owners with large, middle market companies. For years their success was driven by either engineering or sales success,...read more
Marketing is fundamentally misunderstood. If you ask your typical business owner or senior executive what marketing is, they’ll say things like advertising or ‘getting rid of the stuff we make,’ or ‘all the stuff consumers see.’ Try it. Unfortunately, over the past...read more