The elements of web design are generally the same, but the way in which those elements are used is what makes them stand apart. Take a look at the various types of web design based on industry and discover new ways to implement some of their strategies into your own website.
Have you ever worked somewhere that didn't have a good system for communication and task management in place? It can be extremely frustrating. Tasks build up, nobody knows who is supposed to complete any of them, things fall through the…
We humans get weak in the knees when we hear the word “free.” Free goods or services immediately command our attention, at which time it is common to disregard any notions of potential negatives or limitations involved because, dang it,…
The fastest way for a small business to lose favor in the eyes of a prospective customer is to not have a website up. Seriously, in this day and age, not having a website—or having an archaic one—is akin to…
When you're dying to bring in more leads and increase exposure for your services or products, sometimes you're willing to do (or spend) whatever it takes to make that happen. If you're wanting to amp up your online presence in…
This is a question we get asked fairly often: what's the difference between content marketing and content strategy? The two are remarkably similar; in fact, they're two sides of the same coin that work simultaneously to achieve the same goals…
You want to grow your business and reach new prospects. Duh. What business owner doesn’t? But somehow, you’re not showing up in search engine results like you want. The leads aren’t pouring in like you’d like them to. Something’s missing…
A website should be an ever-evolving tool that continuously markets your business. So "set it and forget it" is perhaps the most detrimental attitude you could have toward your site. What good is a beautifully designed site if you don't…
Everyone is in the pain-relief business. By filling needs in the markets you serve, your services provide the healing salve for someone’s pain. And people respond to pain—quickly. There is an evolutionary response that causes people to either escape pain…
Bottlenecks are places in our world where things slow down and they are usually unintended. Bottlenecks get designed into a process inadvertently (three toilets for 700 individuals) or purposefully (traffic lights, turnstiles, speed bumps). As bottlenecks create too much slow-down,…
