Blog Writing Services
You know you need to blog. Blogging is one of the best ways to get people to your website, build authority and share your knowledge.
But let’s be real here—you know you’re not gonna do it.
How many times has blogging dropped down the to-do list? For home service and construction businesses blogging is the last thing on your mind BUT it is extremely important to getting found on Google.
If you’re feeling a little seen here, don’t stress. You’re a busy person with a lot on your plate. Let us handle the blogging so you can get on with things.
With outsourced blog writing services from RSM, you get all the benefits of consistent blogging through our blog writing services without having to do the writing and publishing yourself.
Get all the benefits of blogs without writing them yourself.
Think your subject matter or industry is too tough for an outsourced blogging service to handle? Try us.
We’ve handled some pretty tricky topics in our day. A typical writing day for us might cover everything from space exploration to solar energy regulation to mold remediation!
Some of the industries and topics we’ve blogged for include:
- Construction
- Plumbing & HVAC
- Professional Services
- Home Services
- Real Estate
- Security
- Insurance
- Legal
- SaaS
- Energy
- Manufacturing
- Industrial Equipment
- Plumbing & HVAC
- Professional Services
- Home Services
- Accounting
- Medical
- Education
- Space
- HR
- Converting & Finishing
- Sports & Recreation
- Education
- Automation
Don’t see your industry or subject matter on this list? We love a challenge and learning new things. Bring it on!
Meet the blogging experts who want to help you shine.
Danny
Kyndall
Jessica
Lauren
Affordable Monthly Blog Writing Subscriptions
With a set blogging subscription, you’ll know exactly how much you’ll pay each month. You can get a blogging subscription on its own or as part of a larger Outsourced Marketing Department (OMD) subscription with RSM.
For Objective, Easily Researched Topics
- Working with client on ideas
- SEO keyword & topic research
- Professionally write each blog article (1,000 words per article)
- Include one or more professional stock photos
- On-page SEO each article
- Post and Integrate into site with internal linking
For Subjective or Highly Technical Topics or Thought Leader Ghostwriting
- Work with client on ideas
- SEO keyword & topic research
- Professionally write each blog article (1,000 words per article)
- Include one or more professional stock photos
- On-page SEO each article
- Post and Integrate into site with internal linking
Standard Blogs
Our standard blogs are perfect for objective, easily researched topics. In other words, they are blogs that don’t involve technical writing or your specific opinions and expertise. These blogs are typically SEO-focused—written with the goal of showing up in search engine results for specific keywords. The word count may vary based on the keyword difficulty.
A standard blog subscription includes:
- Collaboration on blog topic ideas
- SEO keyword research
- Professionally written, quality blogs (number per month varies by subscription)
- 1-2 rounds of revisions if needed
- Publishing to your site with one or more stock photos and SEO best practices
Subject Matter Expert (SME) Blogs
SME blogs are for topics that are subjective, not easily researched by a layperson, or require your specific expertise or point of view.
These blogs may or may not be SEO-focused based on your goals. Some of our clients have used SME blogs as training guides or to share with industry peers. Our SME blogging service can also be used to ghostwrite articles by company leaders who have expertise and influence to share but no time to do the actual writing.
The process for our SME blogs looks a little different than a standard blogging subscription. We interview your designated expert using a pre-provided list of questions. Your expert can either answer in writing or we’ll conduct a recorded interview with a transcript. We then use their answers to write the blog. You can designate different experts each month; it’s up to you.
Our SME blogging service allows you to access a level of writing you might otherwise have to hire in-house. If you don’t have enough work or the budget for a full-time writer, here’s your alternative.
An SME blog subscription includes:
- Collaboration on blog topic ideas (or you can give us the topics you want)
- SEO keyword research if applicable
- Written or recorded interviews of your SMEs
- Professionally written, quality blogs (number per month varies by subscription)
- 1-2 rounds of revisions if needed
- Publishing to your site with one or more stock photos and SEO best practices
Related Services to Boost Your Blogs
Your biggest blogging challenges, solved.
We understand that you have a lot on your plate, and blogging is one of those things that can get put on the back burner. Consistent blogging, though, is a great way to ensure traffic to your website. If you aren’t able to dedicate enough time to blogging, you aren’t alone. That’s why we’re here to help.
Yep, we hear this one a lot! But if you know where to look, there are blog ideas all around. We can help you find blog ideas based on SEO research, “people also ask” questions in Google, trending topics, and even common questions from your customers and prospects.
While blogs can “take off” very fast (we’ve had blogs rank in a week), others are more of a slow burn. You may see a blog you wrote months or even years ago start to get attention after a Google algorithm update. That’s the beauty of blogging—you can get returns long after you publish. In the meantime, having regular content updates raises the value of your entire site in Google’s eyes.
It may be that your topics are not quite the right fit for your audience, or the keywords are too competitive. We’ll help you analyze where your blog is now and set a strategy moving forward.
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